Based upon the affordable New Beetle Miami, the New Beetle Anniversary Edition offers a visually enhanced package, from the exclusive body colour and stripe treatment, to the 17” Versus alloy wheels and front fog lights. While the feature rich interior is dominated by the striking leatherette upholstery in a unique black and white theme and also includes front sports seats and cruise control. This exclusive version has a particular visual appearance with an exclusive Campanella white body colour contrasted by a black roof and door mirror housings. The look is completed with the distinguishing exterior stripe package.

There are plenty of storage areas, such as the lockable glovebox, front door storage nets and a sunglass compartment in the headlining. Also in the centre console are the up-to-date cup holders. Additionally, there are two 12-volt outlets in the front and back.

The interior comes across as very friendly with its likeable, black and white leatherette with white stitching and ‘10’ logo’s in the head restraints. Besides that, the New Beetle has a spacious feeling that seems unlimited in width and height in the front seats and offers ample space in the rear of this four-seater.

Very comforting: the central door locking system with programmable automatic locking of the doors after the car starts is like a bodyguard in the big-city jungle. Electric outside mirrors and active carbon filters for the interior air are further important details that come standard. Right in the driver's door is a remote release for the 55-litre fuel tank cover as well as the cargo area. In its standard configuration, it holds 209 litres and expands to 527 litres when the seatback is collapsed.

The contouring of the body is distinctive. It transports the originality of the classic Beetle into contemporary times. The round 'stern', the dome-shaped roof, the rear section, the guards with the hint of a footboard, the embedded round head - and tail lights - bring back memories of the Beetle while the sharp accented lines and windows confirm the up-to-date design and express youthful energy.

The self-supporting body made out of zinc-plated sheet steel, has a twelve-year guarantee against corrosion. The firm steel body of the New Beetle as well as the synthetic guards and bumpers are painted in a specially developed process, so that the colouring is identical. By the way, as in the past, guards and bumpers are screwed on, which enables low-cost repairs.

Meanwhile, the high design quality is confirmed by various international awards. The New Beetle received the coveted “Design of the Century Award” from the Industrial Designers of America (IDSA).

This honours products whose design plays a significant role in the success of the product or brand. Before that, the New Beetle had received the “Product Design Award” from the Industry Forum Design in Hannover and the award for "Good Design" from the Chicago Athenaeum.

Part of the extensive standard equipment of the New Beetle are, amongst other things, driver and front seat passenger airbags, Head-Thorax airbag, ABS and EDS, dark-tinted side and rear window glass as well as hook-ups for the child seats in the rear.

The New Beetle Anniversary Edition is powered by a 1.6 litre petrol engine delivering 75 kW. The engine transmits its power through a five-speed manual transmission and a six speed automatic transmission is available as an option. The manual transmission model returns a combined fuel consumption of 7.7 L/100 kilometres and the automatic 8.1 L/100 kilometers.

Models and Recommended Retail Pricing (RRP)
New Beetle Anniversary Edition
- 1.6 Litre 5 Speed Manual $27,990
- 1.6 Litre 6 Speed Automatic $30,290

Volkswagen De México Celebrates Ten Years Of The New Beetle

Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of Volkswagen AG, opened the ceremony celebrating the tenth anniversary of the Volkswagen New Beetle in the presence of the President of Mexico, Felipe Calderón Hinojosa, and guests from politics and industry.

At the same time, more than 300 guests in Puebla also celebrated the production of the seven millionth Volkswagen in Mexico, which is at the same time the world's one millionth New Beetle. The New Beetle was launched on the market ten years ago in January 1998. The vehicle is still exclusively built in Mexico for markets all over the world.

Otto Lindner, Chairman of the Board of Management of Volkswagen de México, welcomed the guests. He underlined that the New Beetle was the first vehicle to be manufactured in Mexico for export worldwide. "Thanks to the success of the New Beetle, all models produced in Puebla today are exported from Mexico to over 100 countries."

In his speech at the ceremony, Prof. Dr. Winterkorn underscored his confidence in the Mexican location. He confirmed that Volkswagen would be investing approximately one billion US dollars (USD) in Mexico over the next three years for Jetta production and capacity optimisation at the Puebla plant. "As our only production location in North America to date (meaning 'at present' - Editor), Puebla plays a key role in our growth strategy for North America. Volkswagen de México and the Mexican supplier industry are certain to benefit from this."

Prof. Dr. Winterkorn was delighted with the celebrations in Puebla: "The New Beetle has done a good job. Ten years and one million cars after production start-up it is still an important member of the Volkswagen family. We will be continuing this success story with the next generation of the New Beetle."

Felipe Calderón emphasised the significance of the Volkswagen plant in Puebla for the Mexican economy and paid tribute to the company's achievements in providing jobs.