At a launch in Botany, Jutta Dierks, Managing Director of Volkswagen Group Australia, symbolically handed the key of the first vehicle to the General Manager of Pink Hygiene Solutions, David Smith.

Volkswagen Group Australia will deliver 40 New Beetles and 80 Transporter (T5) Cab Chassis to Pink Hygiene Solutions in their emblematic colour Telemagenta (pink).

These pink New Beetles will be highly recognisable on the roads and are intended to increase Pink’s brand profile and support their new marketing strategy.

The first deliveries were from Volkswagen’s head office in Botany, totalling 16 New Beetles. An additional 9 in Melbourne, 2 in Tasmania, 5 in South Australia, 3 in Western Australia and 5 in Queensland were delivered via their Volkswagen dealer network. The first deliveries of Transporters T5 Cab Chassis with custom built bodies will start early 2008.