Volkswagen Responds to Market |
11th March, 2005 As the competitiveness of the Australian new vehicle market continues to grow, Volkswagen has re-focused on the light, small and medium market segments and responded with the following pricing initiatives for Polo 3 and 5 door hatch, New Beetle and Bora. Details regarding these initiatives are as follows. Polo
The above prices include climatic air-conditioning, CD, minimum 2 airbags, ABS. New Beetle - Miami Key features include air-conditioning, CD player, 4 airbags, Remote Locking and ABS. Bora
Key features on the 2.0l Bora are climate control air-conditioning, 4 airbags, CD player, ABS, Remote Locking, 16 inch alloys and sports seats. Additional features on the Bora V5 are 125Kw V5 engine, sports suspension, 17 inch alloys, in dash CD stacker and ESP. Jutta Dierks - Managing Director Volkswagen Group Australia said "we have taken this action to ensure Volkswagen is very competitive in these volume and somewhat price sensitive market segments, as we look for a greater contribution from these models when compared to our 2004 results." |