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Volkswagen Responds to Market



Volkswagen Polo





11th March, 2005


As the competitiveness of the Australian new vehicle market continues to grow, Volkswagen has re-focused on the light, small and medium market segments and responded with the following pricing initiatives for Polo 3 and 5 door hatch, New Beetle and Bora.

Details regarding these initiatives are as follows.

Polo
Polo has now been positioned to ensure it is a genuine premium brand choice in the price and value sensitive light car segment.

Polo Club manual - $16,990
Polo Club automatic - $18,990
Polo Match manual - $18,790
Polo Match automatic - $20,790
Polo Elite manual - $20,490
Polo Elite automatic - $22,490

The above prices include climatic air-conditioning, CD, minimum 2 airbags, ABS.





Volkswagen Beetle



New Beetle - Miami
Due to the initial success of the limited edition New Beetle Miami, it has been decided to continue with Miami as a permanent model throughout 2005. The manual is priced at $25,990 with an additional $2,000 for the automatic.

Key features include air-conditioning, CD player, 4 airbags, Remote Locking and ABS.



Volkswagen Bora



Bora
The significant expansion of the medium car market in recent times has given Volkswagen the opportunity to ensure both Bora 2.0 and V5 models are better positioned to realise some of this medium car market growth.

2.0 manual - $32,990 Driveaway
2.0 automatic - $35,090 Driveaway
V5 manual - $39,990 Driveaway
V5 automatic - $42,090 Driveaway

Key features on the 2.0l Bora are climate control air-conditioning, 4 airbags, CD player, ABS, Remote Locking, 16 inch alloys and sports seats.

Additional features on the Bora V5 are 125Kw V5 engine, sports suspension, 17 inch alloys, in dash CD stacker and ESP.

Jutta Dierks - Managing Director Volkswagen Group Australia said "we have taken this action to ensure Volkswagen is very competitive in these volume and somewhat price sensitive market segments, as we look for a greater contribution from these models when compared to our 2004 results."





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