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Austria's GTI Meet

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Volkswagen Golf GTI Adidas

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Volkswagen Golf GTI Adidas

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24th May, 2010

Displayed at this year's "GTI Meet" are four special VW Golf models.

  • Golf GTI adidas: Customised Golf GTI which launches in June in Europe
  • Golf GTI Excessive: Customised car adds precise motor sport look for potential series production
  • Flashback: Golf GTI 1 and Golf Citi Mk1 as tributes to their origins

There are automobiles, and then there are automotive icons – classics with a glorious past and an exciting future. The Golf GTI is such an icon. Over 1.7 million have been sold since the car’s debut in 1976. In just the sixth year after the launch of the Golf GTI, its community of enthusiasts had grown so large that it sought a common venue, or to put it simply an event, to talk shop (so to speak), showcase and drive the Golf GTI. That is how the "GTI Meet" in Reifnitz at Wörthersee came into being in 1982. Since then, enthusiasts have been meeting in the Austrian state of Kärnten for five days of festivities each May. One of the traditional highlights: the unveiling of the new GTI variations. Debuting as world premieres this year were the Golf GTI adidas – an exclusive model whose European sales will launch in June – and the Golf GTI Excessive, a custom car implemented with a stylistically refined motor sport look.

The new Golf GTI adidas and the GTI Excessive custom car will be accompanied by two GTI classics: the first generation Golf GTI (1976) and, from South Africa, the Golf Citi Mk1 - a final edition, limited to 1,000 units, of the first generation Golf whose production was phased out in South Africa last November. Volkswagen Classic is bringing these two icons to Wörthersee. Its motto: GTI history meets GTI present and future.

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Golf GTI adidas: Starting in June, two of the world’s most recognised German badges – Volkswagen and Adidas – will for the first time join in a combined product with the Golf GTI adidas edition. The essential fact is that the GTI’s technology and styling - and its interior customised in the style of the adidas brand - all produce a real dynamic mix. And so the Golf GTI adidas is likely to attain collector’s status very quickly, given the histories of today’s classic cars in the mould of the two Golf Pirelli GTIs (1983 and 2007) and the Golf GTI Edition 30 (2006).

Like each of these icons, the new Golf GTI adidas will also launch with wide-ranging customised exterior and interior features. They include newly designed 18-inch "Serron" alloy wheels and a specially developed sport seat design. As on the Golf R, bi-xenon headlights and LED rear lights are aboard as standard equipment.

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Volkswagen Golf GTI Excessive

Golf GTI Excessive: Every year at the GTI Meet at Wörthersee, Volkswagen surprises fans with breathtaking concept or customised cars. In 2007, it was the GTI W12-650, in 2008 the Golf Estate RaVe 270 and in 2009 the Golf GTI Wörthersee 09. In 2010, Volkswagen is presenting the Golf GTI Excessive in Reifnitz. This custom car illustrates the great design potential of the Golf GTI.

Key components are the add-on parts styled in high-gloss black piano paint. The focus here is on extreme precision in the definition of shapes, radii and straight lines, as though cut with a razor blade. The add-on parts themselves are slender and light, yet noticeably stable as well; they appear as though carved from a single block. Add-ons around the front spoiler, side sills and rear diffuser (which lights fire-red when braking!) are visually styled as so-called splitters; they are aerodynamically optimised air diverting elements that originate from motor sport. Never before have splitters been transferred to a production model with such high-end precision as on the Golf GTI Excessive. Will these add-ons make it into the catalogue of Volkswagen Original Accessories? Time will tell!


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