Volvo XC90: new-generation unveiled
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28th August, 2014
Volvo Cars has unveiled its all-new Volvo XC90, delivering on its promise
to introduce a visually striking, premium quality, seven-seat SUV with world leading safety features, new powertrain
technologies, an unrivalled combination of power and fuel efficiency and a superlative interior finish.
Three years in the making and part of a $11 billion (USD) investment programme, the all-new XC90 marks the beginning
of a new chapter in Volvo’s history, capturing its future design direction, incorporating its own range of new
technologies and utilising its new Scalable Product Architecture (SPA) technology.
“This is one of the most important days in our history,” said Håkan Samuelsson, President and CEO of Volvo Car
Group.
“We are not just launching a car, but re-launching our brand. This day marks a new era for our company. The XC90
paves the way for a portfolio of exciting new cars to come in the following years.”
Volvo’s new face
Symbolising this historic day in the brand’s 87-year history, the all-new Volvo XC90 will be the first of its cars to
carry the company’s new more prominent iron mark, which has the iconic arrow elegantly aligned with the diagonal slash
across the grille. Together with the T-shaped “Thor’s Hammer” DRL lights, the iron mark introduces an entirely new,
distinctive and confident face for Volvo’s forthcoming generation of cars.
The all-new XC90’s larger bonnet with its new topography, the beltline and the sharpened shoulders connecting with the
new rear lights are other important design signatures that will be mirrored across the range.
To add more visual 'muscle' from the sides, the XC90 comes with a range of wheel sizes up to 22 inches.
“The overall impression, both exterior and interior, has a strong connection to the key elements of the Swedish
lifestyle: the generous space, the celebration of light and the focus on wellbeing,” said Thomas Ingenlath, Senior
Vice President Design of Volvo Car Group.
First SUV without compromises
The all-new XC90 is firm evidence of the Volvo-by-Volvo strategy. Its outstanding combination of luxury, space,
versatility, efficiency and safety will bring the SUV segment into a new dimension, just as the original XC90 achieved in
2002.
“S.P.A. has enabled us to create the world’s first SUV without compromises,” says Dr Peter Mertens, Senior Vice
President, Research and Development of Volvo Car Group.
“You get the in-command feel, generous interior space and flexible capability combined with the agility and smooth
comfort of a much smaller and lower car. The adrenaline rush that is key to true driving pleasure is delivered by
powertrains that offer an unrivalled combination of power and clean operation. And since the XC90 carries the Volvo
badge, world-class safety is standard.”
Unrivalled combination of power and fuel efficiency
The all-new Volvo XC90 offers a range of two-litre, four-cylinder Drive-E powertrains, all of which provide an
outstanding combination of performance and fuel-efficiency.
The top of the range XC90 Twin Engine, which combines a two-litre, four-cylinder supercharged and turbocharged petrol
engine with an electric motor, offers an unrivalled combination of power and clean operation: around 300kW (400 hp) with
very low carbon dioxide (CO2) emissions of around 60g/km (NEDC driving cycle).
Most comprehensive standard safety package
The all-new Volvo XC90 offers the most comprehensive and technologically sophisticated standard safety package
available in the automotive industry. It includes two world first safety technologies: a run-off road protection package
and autobrake at intersection capability.
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In a run-off road scenario, the all-new Volvo XC90 detects what is happening and the front safety belts are tightened
to keep the occupants in position. To help prevent spine injuries, energy-absorbing functionality between the seat and
seat frame cushions the vertical forces that can arise when the car encounters a hard landing on terrain.
The all-new XC90 is the first car in the world with technology that features automatic braking if the driver turns in
front of an oncoming car. This is a common scenario at busy city crossings as well as on highways, where the speed limits
are higher.
City Safety becomes the umbrella name for all of Volvo Cars’ autobrake functions, which are standard equipment in the
all-new XC90. It now covers vehicles, cyclists and pedestrians in front of the car, day and night.
“The new technologies will take us a significant step closer to our vision that no one will be killed or seriously
injured in a new Volvo car by 2020,” says Dr Mertens.
“Our starting point on safety is the same today as it was when the company was created almost 90 years ago:
real-life situations. We study data. We crunch numbers. We innovate. The result is one of the safest cars ever
made.”
Three focus areas will help Volvo Cars to reach Vision 2020: safety, connectivity and autonomous drive.
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“With the XC90, we take the first step towards self-driving cars. A new function that automatically follows the
vehicle ahead in stop-and-go traffic will provide a radically simplified, semi-autonomous driving experience,” said
Lex Kerssemakers, Senior Vice President, Product Strategy and Vehicle Line Management of Volvo Car Group.
“With the XC90, we take the first step towards self-driving cars. A new function that automatically follows the
vehicle ahead in stop-and-go traffic will provide a radically simplified, semi-autonomous driving experience,” said
Lex Kerssemakers, Senior Vice President, Product Strategy and Vehicle Line Management of Volvo Car Group.
Luxurious interior
The All-New XC90’s interior is the most luxurious to have been designed for a Volvo. The most striking feature is a
tablet-like touch screen control console, which forms the heart of an all-new in-car control system. This system is
virtually button free and represents an entirely new way for drivers to control their car and access a range of
internet-based products and services. It also helps provide an interior that is modern, spacious and uncluttered.
“The new interior is pure and uncluttered, while still radiating the sophisticated confidence and formality that
luxury SUV customers expect. The simplicity is perfectly in tune with our Scandinavian design heritage. It opens up
generous surfaces and gives us the opportunity to create a modern, luxurious interior architecture,” says Mr
Ingenlath.
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The all-new XC90 interior combines materials such as soft leather and wood with handcrafted details, including a
gearlever made of crystal glass from Orrefors, the famous Swedish glassmaker, and diamond-cut controls for the start/stop
button and volume control. Craftsmanship has been in sharp focus during the whole development work.
The seven seater features new, innovatively designed seats that also free up interior space for passengers in the
second and third seat rows. The third row offers class-leading comfort for two passengers up to 170cm tall.
One of the world’s best audio systems
The All-New XC90 features one of the top audio systems available in the automotive world after Volvo Cars audio
experts joined forces with their counterparts at the renowned British audio equipment company Bowers & Wilkins.
The top-of-the-line system in the XC90 features a 1,400 Watt Class D amplifier and 19 Bowers & Wilkins speakers.
It also includes one of the first air-ventilated subwoofers in a car. Integrated into the car body, it turns the whole
interior space into a giant subwoofer.
The latest sound processing software has been used to manage the timing of the sound and co-ordination of the
speakers. This brings the emotional experience of a world-class live performance into the car.
Two main accessory themes
The all-new XC90 is available with a range of accessories that makes it possible for the owner to make a truly
personalised car. There are two major exterior styling themes:
The Urban Luxury package combines a colour co-ordinated body kit with polished stainless steel details, such as front
deco frames, front and rear skid plates and side scuff plates. The 21-inch exclusive polished wheels complete the elegant
look.
The Rugged Luxury kit enhances the ruggedness of the XC90 SUV with tech matt black exterior trim, stainless steel skid
plates, running boards with illumination and integrated exhaust pipes. This version is supplemented by unique 22-inch
wheels.
Australian availability
The all-new Volvo XC90 will be released in Australia during the second quarter in 2015.
E&OE.
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