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Volvo S60 Polestar sedan
Volvo V60 Polestar wagon
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Volvo Cars acquires Polestar
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15th July, 2015
Volvo Cars has acquired 100 per cent of Polestar, the Swedish high
performance car company, including the Polestar brand - but not the Polestar Racing Division/Team.
Polestar will now be used as the model name for special high performance Volvos.
Polestar will also in future utilise Volvo’s twin engine electrification technology to develop next generation
performance cars.
Volvo is the largest manufacturer of plug-in hybrid cars in Europe and leader in advanced vehicle electrification
technology. Volvo currently develops and manufactures some of the most powerful and most environmentally-friendly hybrid
engines in the automotive industry.
Volvo and Polestar share a long history. They have been working in motor sport since 1996 and in recent years signed a
cooperation agreement to jointly develop Polestar versions of Volvo cars that combine a comfortable Volvo driving
experience with a very high level of power and handling.
“Driving a Volvo Polestar is a special experience. We have decided to bring this experience to more Volvo drivers,
placing the full resources of Volvo behind the development of Polestar as the model name for our high performance
cars,” said Håkan Samuelsson, president and chief executive of Volvo Cars.
In 2015, Volvo expects to sell 750 Polestar versions of the V60 wagon and S60 sedan globally. Polestar sales are
forecast to increase to between 1,000 and 1,500 cars a year in the medium term under Volvo’s ownership.
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The Polestar brand is already firmly established internationally through the sale of Polestar-branded Volvo cars.
Volvo will also benefit from the sale of aftermarket Polestar performance optimisation kits for existing Volvos.
No financial details of the deal have been disclosed. Existing Polestar Performance employees will become Volvo
employees.
The Polestar racing team will remain under the control of Christian Dahl, the former owner of Polestar, and will be
renamed. The Polestar brand will continue to work alongside Christian Dahl.
“We are extremely satisfied with the way the performance business with Volvo has developed. But we are a racing
team first and foremost. This is an opportunity to return our full attention to our core business – to develop and race
Volvo cars,” said Christian Dahl.
About the Volvo S60/V60 Polestar
The Volvo S60 and V60 Polestar feature an enhanced 257kW T6 engine, making the 0-100 km/h sprint in just 4.9 seconds,
and an extensively developed chassis. The car demonstrates Volvo’s and Polestar’s engineering philosophy of delivering an
engaging, precise and confident driving experience.
Australia was a key market in the development of the S60 Polestar, taking the initial exclusive global release of 50
limited edition cars in 2013.
Polestar Performance Optimisations offer increased mid-range engine performance in combination with supporting changes
for the gearbox and throttle response to make the car more dynamic and responsive to drive.
Stay tuned to Next Car for a road test on the 2015 Volvo S60 Polestar sedan.
E&OE.
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