Toyota Rukus coming
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10th March, 2010
Toyota Australia has announced it will launch an all-new
model for Australia, to be known as "Rukus", before the middle of the year.
The new Toyota Rukus is an urban utility vehicle with head-turning styling that projects an aggressive
appearance.
Toyota Australia's marketing manager Scott Thompson said Rukus is designed to bring young, urban
trend-setters to the Toyota family - especially those who have never previously considered a Toyota.
"It will be a case of 'Rukus' by name and ruckus by nature," Mr Thompson said, "This is a
car that's designed to be different, with a boxy shape that has become iconic,".
"When it's launched late in the first half of this year, it will certainly stir up the small-car
market - creating a 'ruckus', if you will."
Mr Thompson said Toyota Rukus will be offered to urban dwellers as a blank slate, "It will be
loaded with great standard features, but we expect many owners to express their individuality by making
their car stand out from the pack. That might involve wild paint jobs, funky wheels or other ideas,
limited only by the imagination of owners - and what's legal. Potential customers have told us they want
this style of car. We've listened and we're responding. Rukus is designed to be different: it's not for
everyone."
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