Five-Millionth Toyota sold in Australia
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Toyota Corollas from the past (2004 and 1967)
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Toyota
7th April, 2010
Local fleets and individual Australian motorists have now
purchased over five million Toyota vehicles.
The milestone was achieved during the past month, although Toyota hasn't determined the exact date,
the specific vehicle or the particular customer.
Company records show Toyota has sold 2.9 million passenger cars and 2.1 million commercial vehicles.
With a modest beginning of just 1,275 cars in the first year, Toyota's local sales have averaged
100,000 a year.
Sales in a single year cracked the 100,000 mark for the first time in 1983.
That was the year after Toyota achieved total cumulative sales of one million vehicles - a feat that
took more than 20 years.
In each of the past six years, Toyota has sold more than 200,000 vehicles in Australia. It remains the
only company to have reached that number in a year.
While the first one million sales took more than 20 years, it was just nine years for the second
million, eight for the third million, under six years for the fourth million and less than five years for
the most recent 'milestone'.
The most popular Toyota over the past 47 years has been Corolla with 1.1 million sales, representing
more than one in five Toyotas sold here. The Corolla was built in Australia from 1968 to 1999, with more
than 600,000 units coming off the Melbourne production line.
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Australia was the first export market for Corolla and also the first country outside Japan to build the
car, although this is the subject of a friendly argument with Toyota Motor Sales in the United States.
Camry is the next most-popular Toyota with more than 740,000 domestic deliveries.
An even greater number have been exported to more than 20 destinations.
HiLux is next with 650,000 sales - split almost 50/50 between 4x2 models which first arrived in 1971 and
4x4 versions which have been sold here since 1980. It was Australia's best-selling vehicle for two months
of last year.
The LandCruiser totals almost 585,000 local sales.
"Our view in Australia has always been that, if we take care of the customers and provide quality
vehicles, the sales milestones will take care of themselves," Toyota Australia's senior executive
director sales and marketing David Buttner said.
"The true significance of five million sales is that such a large number of Australian families,
individuals, businesses, organisations and governments have put their faith in Toyota, our vehicles and our
dealer network."
"We thank them for their loyalty and we can assure every Toyota customer and prospect that we are
constantly striving to improve every aspect of our operations," Mr Buttner said.
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