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1936 Toyoda AA (image courtesy of Toyota Automobile
Museum)
1964 Toyopet Corona (image courtesy of Toyota Automobile
Museum)
1967 Toyota Corolla
1983 Toyota HiLux 2WD Dual-Cab utility
2002 Toyota HiLux "Hertz" camper
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Out the door: 200 million Toyotas
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31st July, 2012
Toyota Motor Corporation (TMC) last week announced production of its
200-millionth vehicle - a milestone reached in June after 76 years and 11 months.
Placed end to end, the 200 million vehicles would stretch around the equator more than 22 times, using the
4.545-metre Corolla sedan as an average.
The first official Toyota was a Model G1 truck produced in August 1935 by Toyoda Automatic Loom Works Ltd's
automotive department, which was spun off (pardon the pun) and later became TMC.
It took TMC more than 50 years to produce its first 50-million vehicles - a milestone passed in 1985.
The pace of production has quickened rapidly with the second 50 million taking just over 11 years, while it took a
further nine years to raise the total to 150 million.
The most recent 50 million were produced in a mere six years and five months - at a rate of one vehicle almost
every four seconds.
Toyota has produced 145 million vehicles in Japan and 55 million in other countries, including Australia.
Sales here in Australia by Toyota comprise 3.1 million passenger cars and 2.4 million commercial vehicles for a total
of 5,542,804 vehicles to the end of June 2012.
The company's most popular car in Australia - and the world - is the Corolla, which accounts for approximately one
out of every five Toyotas ever sold. Corolla's all-time sales in this country are expected to reach 1.2 million during
the second half of 2012. More than 39 million have been sold globally.
TMC president Akio Toyoda expressed his "heartfelt appreciation" to customers around the world for making the
milestone possible. "I also have the most profound respect and gratitude for the efforts of all persons who were
involved in developing, manufacturing and marketing Toyota and Lexus vehicles over the years," Mr Toyoda said.
"We are determined to make our cars even better, to continue to give our customers the best possible product. This
is the common goal of our 300,000 Toyota staff members worldwide."
Toyota Australia executive director sales and marketing Matthew Callachor said he was grateful for the long-term
support and loyalty shown by Australian motorists towards Toyota and its vehicles. "Over more than half a century,
Australia has kicked well above its weight in the Toyota world," Mr Callachor said. "We have a relatively small
population in Australia, with less than one-third of one per cent of the world's people (0.32 per cent)," he
said. "Yet, the buying rate for Toyota vehicles in this country is eight times higher, accounting for 2.77 per cent of
Toyota's total global production."
"The role of Australians in Toyota's global success is even more significant when you add local production from
1963 and exports from 1986," he said. Other significant contributors to Toyota's local tally include Camry, HiLux and
Land Cruiser. Lexus has sold 78,010 vehicles since being launched in this country in 1990.
Importantly for local jobs and the economy, Toyota in Australia has produced almost one million vehicles - mainly
Camry - specifically for export markets, predominantly the Middle East.
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BEST-SELLING TOYOTA VEHICLES (AUSTRALIA)
1. |
Corolla |
1,190,750 |
2. |
Camry |
792,508 |
3. |
HiLux |
738,571 |
4. |
Land Cruiser |
621,217 |
5. |
Corona |
354,086 |
6. |
HiAce |
271,740 |
7. |
RAV4 |
189,683 |
8. |
Prado |
189,617 |
9. |
Yaris |
154,354 |
10. |
Celica |
112,182 |
11. |
Tarago |
98 ,250 |
Source: Toyota Australia - as at 30th June, 2012
Toyota worldwide cumulative vehicle production milestones
Milestone |
Reached |
Time since production of first vehicle (Model G1 truck) |
10 million units |
January 1972 |
36 years, 6 months |
50 million units |
October 1985 |
50 years, 3 months |
100 million units |
January 1997 |
61 years, 6 months |
150 million units |
January 2006 |
70 years, 6 months |
200 million units |
June 2012 |
76 years, 11 months |
Toyota has been the best-selling new-car brand in Australia for the past nine years and is again the market leader so
far in 2012.
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