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Outback’s 50,000 Australian Sales
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Subaru’s All-Wheel Drive Outback passed the 50,000 Australian sales
milestone this month. Launched in Australia in 1996, Outback quickly established its own niche,
aided by the local flavour of its name. Offering more ground clearance and body protection than the Liberty it was
based on, Outback had impressive recreational ability on unsealed roads and
tracks. It was introduced in two versions, the Outback and Outback Limited, both with
a 2.5 litre horizontally opposed boxer engine, with a four speed automatic
transmission. All-road fans praised Outback’s quietness, smooth engine, transmission and
comfort, compared to the more rustic four-wheel drives they were used to. Dual range manual transmission options were launched in 1997 before second
generation Outback arrived in 1998. Outback got six-cylinder power in 2000, with the introduction of the H6
version (the H standing for horizontal, as in horizontally opposed boxer
engine). At the time it was the most advanced engine in Subaru’s stable. Third generation Outback launched in 2003 and, along with Liberty, achieved a
benchmark five star crashworthiness rating for occupant safety from the
Australian New Car Assessment Programme (ANCAP). This made Outback a leader in its
class. Subaru engineers had cleverly added strength to this model, yet achieved a 60
kilogramme weight saving over the preceding version. The third generation car was the first Subaru to achieve a 1.8 tonne braked
towing capacity, making it a popular choice for hauling small caravans and
boats. Outback is now firmly established in the Subaru range, with a variety of four
and six-cylinder models. It is available as the 2.5i, 2.5i Premium, 3.0R and 3.0R Premium. Nick Senior, Managing Director, Subaru Australia, said: “Some people thought
Subaru was fairly brave when original Outback was launched." “But there was a quick realisation that many customers were looking for a
lifestyle vehicle that doubled as their commute car during the week and a
country escape vehicle at the weekend." “It offered a level of sophistication that was previously unavailable in a
wagon with its capabilities." “The fact that Outback has passed 50,000 Australian sales is proof that the
concept works. It’s grown in comfort, specification and dimensions with the
passing of each generation and it’s still a cornerstone of our range." “Outback’s success gave Subaru the confidence to pursue a similar but more
compact path with Forester. The fact that the pair of them dominate the Compact
Sports Utility Vehicle sales segment is a clear demonstration of their success." “There have been two significant phases in the Outback history. The launch of
the H6 variant in 2000 gave us added impetus, particularly in rural and
provincial areas." “The bush market had been telling us that they liked wagons, particularly
six-cylinder variants." “And given the propensity of dirt roads in Australia – around 66% of them are
unsealed – we believed that combining the Outback’s wagon versatility, with a
six-cylinder engine and the safety and road-holding of our Subaru All-Wheel
Drive advantage, gave us a winner." “And that has been the case with strong Outback sales in rural and provincial
areas." “A second, very important change was the backlash against the gas-guzzling
heavyweight four wheels drives used around town." “The Outback was the perfect foil – a five-star safety rating, excellent
all-round visibility, particularly at the rear; thrifty as well as being
versatile, fun to drive and having the ability to become the ideal weekend away
or holiday car.” Subaru will soon add another model to its recreational range in the form
of Tribeca, which goes on sale in late November with the status of Subaru’s
largest-ever vehicle. |
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