Skoda at Beijing Motor Show
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Skoda
22nd April, 2010
The most important China-based motor show this year will
see the launch of the facelifted Octavia MingRui in the Chinese market. The Octavia MingRui was the
first product in Škoda's growing portfolio manufactured in the Shanghai Volkswagen plant. As in other
countries worldwide, in China the Octavia is Škoda's best-selling model, accounting for about 70% of
the manufacturer's successful sales record. The Octavia's market share in its class is currently over
2%.
The Skoda Octavia MingRui has been available in China since June 2007, and more than 85,000 cars
were sold last year alone. In addition, the Shanghai Volkswagen plant has been manufacturing the Fabia
JingRui since 2008 and the brand's flagship Superb HaoRui since 2009.
Škoda vehicles manufactured in China are adapted to meet the requirements of local customers. In
contrast with the models sold in Europe, Škoda vehicles in China are fitted exclusively with petrol
engines. The range includes the 1.4 TSI 130 bhp; 1.4 TSI 130 bhp DSG; 1.6 MPI 105 bhp 5-speed manual;
1.6 MPI 105 bhp 6-speed automatic; 2.0 TDI PD 120 bhp 5-speed manual; and 2.0 TDI PD 120 bhp 6-speed
automatic in combination with a six-speed Tiptronic transmission.
The exterior design has been adapted by adding additional chrome-plated items. The basic trim level
is, generous, as it includes standard equipment such as air-conditioning and lightweight alloy wheels
across the whole model range.
Škoda Auto will also present the facelifted Octavia derivatives – the Octavia vRS with its two-litre
turbo engine with twin-charging and an automatic DSG transmission as well as the economical Octavia
MingRui GreenLine with a 1.4 TSI unit, also in combination with DSG.
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Škoda Auto BOD Chairman, Reinhard Jung, commented, “The introduction of the facelifted Octavia
MingRui is another important step in our expansion in the growing Chinese market and is also in line
with our growth strategy of launching one key model every year.”
“Last year was another record-breaking year for Škoda in China again – using a network of already
245 dealers and authorised garages, we delivered 122,556 vehicles to our customers in the Chinese
market which represents an increase of 106.6%. Moreover, we sold over 42,700 cars during the first
three months. China is, therefore, becoming an increasingly important market for Škoda Auto”,
concluded Jung.
China is currently expected to become the world's largest automotive market in 2010, with over 10
million cars sold in the country, and Škoda also sees it as their number-one market. The combination of
increasing sales volumes and the launch of the new models indicates that Škoda is likely to achieve
year on year growth of at least 50%, another substantial increase.
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