Saab prepares for post-GM success
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Saab 9-5 sedan
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Saab
7th October, 2010
Saab Automobile is continuing to enhance its
international sales organisation by setting up Saab Australia, a new, wholly-owned subsidiary
companyresponsible for operations in Australia and New Zealand. Transitioning over the coming months,
it will assume all marketing, sales and distribution responsibilities from GM Holden Ltd, following
the purchase of Saab Automobile from General Motors by Spyker Cars N.V. of the Netherlands seven
months ago.
The new subsidiary will be responsible for supplying and maintaining national networks of dealers,
including existing Saab dealerships and new outlets, in Australia and New Zealand. The existing
dealer network will continue to serve customers during the transition period.
Announcing the new organisation, Adrian Hallmark, Saab Automobile’s Executive Director of Sales,
said: “We are delighted to make this announcement, which represents the start of a new chapter for
Saab as an independent car manufacturer in the Australian and New Zealand markets. After evaluating a
number of different business models, we believe that having a Saab-owned subsidiary is the best way
for Saab to optimise its great sales potential and to best cater for current and future customers in
these markets.”
“Australia and New Zealand are vital to Saab’s representation in the Asia-Pacific region. We
look forward to relaunching the Saab brand in Australasia next year with exciting new products like
the new 9-5 Sedan (above), 9-4X and 9-5 SportCombi. Our new organisation will ensure we get the right
infrastructure in place.”
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