Production of the Centenary Phantom is restricted to just 35 cars, uniquely identified by special treadplates in the door sills and a chassis plate mounted on the B-post. The car’s badges will feature red-on-chrome lettering, recalling the company’s first quarter-century between 1904 and 1930, at which point the badges were changed from their original red to black. Also recalling a colourful past, yet wholly contemporary, is the Dark Curzon paintwork scheme of the car – the ‘birthday livery’ combination derived directly from 100EX, the one-off experimental car unveiled at the Geneva Motor Show in March.

The body is in Dark Curzon, with wheels in Meteor Silver. Dark Curzon leather has been used for the seats and interior trim. A full-leather headlining in Smoke Grey completes the unique interior trim treatment. The Centenary Phantom’s woodwork includes Figured Mahogany veneer with a distinctive silver inlay, while the inter-linked ‘RR’ insignia are featured in the centre of all four door cappings. Both the front and rear sides of each picnic table are also veneered, creating a distinctive wooden accent in the backrests of the front seats.

Customers will be constantly reminded they are driving a special Phantom from behind the wheel. New instruments with a unique anodised finish to their faces are presented in a finely textured aluminium dash panel. Meanwhile, the ‘Spirit of Ecstasy’ mascot will be a constant talking point as it is made from solid sterling silver.

Tony Gott, Chairman and CEO of Rolls-Royce Motor Cars, said: "We are delighted to announce production of the Centenary Phantom, which represents a unique opportunity to celebrate the marque's achievement in reaching its 100th anniversary. It builds on the excitement and impact generated by the 100EX Centenary Experimental Car, launched to worldwide acclaim at the Geneva Motor Show in March, by delivering some of that special car’s signature features to customers for the first time."