Rolls Royce At 2007 Shanghai Motor Show - Next Car Pty Ltd

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Rolls Royce At 2007 Shanghai Motor Show

22nd April, 2007

Rolls-Royce Phantom Drophead Coupé

Rolls-Royce announced at the Shanghai Motor Show that the company’s 80th showroom in the world has just been opened in Chengdu, China. The opening of the fifth Rolls-Royce showroom in China signifies the company’s confidence in that country's car market.

The appointed Rolls-Royce Motor Cars dealer is Chengdu Sanhe Automobile Technique Co., Ltd which will operate a new 400 square metre showroom at the Singapore Industrial Park located in the Hi-tech District in Chengdu. The other Rolls-Royce showrooms in China are located in Guangzhou, Beijing, Shanghai and Hong Kong.

Ian Robertson, Chairman and CEO, Rolls-Royce Motor Cars, said, “We are delighted to announce the opening of our new showroom in Chengdu. China is a very important market for Rolls-Royce, with sales in 2006 growing by more than 60 per cent, making the region our third largest market in the world behind the USA and the UK. We anticipate further growth in China and expect to open further showrooms later this year.”

Mr Robertson unveiled the new Phantom Drophead Coupé at the Shanghai Motor Show, the first time the new convertible has been seen in the Asia Pacific region. Production of the new model will begin at the company’s UK manufacturing plant at Goodwood, England in the (northern) summer.

The two-door, four-seat convertible is a less formal interpretation of classic Rolls-Royce design than its four-door stable mate, the Phantom. Using the lightweight rigidity of an all-aluminium spaceframe, it combines modern technology with a sleek, streamlined convertible body.

Some of the special design features of the Phantom Drophead Coupé are:

An optional brushed steel bonnet and rear teak deck. The bonnet is machine brushed before being hand finished to ensure a uniform grain throughout;
An advanced aluminium spaceframe. Lightweight and exceptionally strong, it requires over 120 metres of hand-welding;
A picnic boot with a split tail compartment which opens in two parts, giving easy access to 315 litres of space. The lower tailgate provides a comfortable seating platform for two adults when lowered;
A fabric hood which is the largest of any modern convertible car and uses five layers of material to insulate the interior;
Power supplied by a 6.75 litre naturally aspirated V12 engine giving brisk performance.

Hand-built using the finest quality materials to the exacting standards of Rolls-Royce, the new Phantom Drophead Coupé is exciting customers around the world and attracting new buyers to the brand. More than half the orders placed for the car are from customers who have never owned a Rolls-Royce before.

Other Rolls Royce content: here.

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