Range Rover Evoque debut
2nd July, 2010
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Land Rover
- Design stays true to LRX concept car
- Smallest, lightest Range Rover ever
- Available in both 4WD and 2WD
- Unveiled yesterday in England
- On sale locally late Q3 2011
The all-new compact Range Rover was unveiled overnight at a function in London for guests attending a 40th
birthday celebration of Range Rover.
Named the Range Rover Evoque, this all-new model will join the Range Rover line-up in the northern summer
of 2011. It will be the smallest, lightest and most fuel efficient Range Rover ever produced. Customers have a
choice of both a 4WD and a 2WD version, with a sub 130 g/km CO2 rating, demonstrating the Range Rover brand's
commitment to environmental sustainability.
Phil Popham, managing director of Land Rover said last night: "Today is a very special occasion for
Range Rover, not only are we celebrating 40 years of the brand, we are also demonstrating our exciting future
by showing the all-new Range Rover Evoque. Range Rover is one of the most highly regarded and iconic vehicles
in the history of motoring and has been a continuing success since we first introduced it in 1970."
The all-new Range Rover Evoque, is an important step for the future continued success and growth of the
brand. Customers can be confident that the new car will be premium, luxurious and just as special as the other
Range Rover models. Its sporting looks and unique qualities will open the brand to a new group of customers
who may not have considered a Range Rover product before.
"The all-new Range Rover Evoque will be built at our multi-award winning plant in Halewood, creating
1,000 new jobs in the Merseyside area, a fantastic boost to the UK economy. The Halewood plant has a
reputation for excellence and quality and is recognised throughout the industry as a leader in Lean
Manufacturing."
"The all-new Range Rover Evoque is a true global car and will be sold in over 160 countries. It was
important to give the car a name that was instantly recognisable through language and cultural boundaries
throughout the world. We wanted to create a new name which was innovative and different. A name which implies
exclusivity and arouses emotions. Evoque is cosmopolitan and cross-continental, sophisticated and matches the
car's urban elegance," he added.
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Gerry McGovern, Land Rover design director said: "The Range Rover is an iconic design that has stood
the test of time and it's not difficult to see why. Like the current version, the original Range Rover is
such a simple and memorable shape that is easily recognisable."
"The all-new Range Rover Evoque marks a bold evolution of Range Rover design, providing customers with
a desirable, premium and compact car like SUV. In 2008 we introduced the LRX concept car: after a positive
reception worldwide, the natural step for the business was to turn the LRX concept car into reality. Tonight,
we wanted to show the world that we have stayed true to our word and delivered a car that completely
represents the spirit of the LRX concept."
"The all-new Range Rover Evoque will resonate with customers on an emotional level. Its unique
silhouette accentuated by the distinctive falling roof and dramatic rising 'waistline' creates a modern and
relevant execution of the familiar Range Rover design language. This car makes a powerful statement of the
Range Rover's brand intent to appeal to a wider audience," he added.
The all-new Range Rover Evoque will go on sale in Australia in late Q3 2011.
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