PSA Peugeot Citroen participate in Challenge Bibendum
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Peugeot BB1 concept car
Citroen Hypnos concept car
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30th May, 2010
The Challenge Bibendum, organised by Michelin Tyres from
30th May to 2nd June, will take place in Rio de Janeiro (Brazil).
For the first time the Peugeot BB1, a small city EV driven by Michelin’s revolutionary motorised wheel
technology, will be tested in real-life driving conditions. A forerunner of a potential electric urban
mobility solution, this Peugeot concept vehicle will take part in an 85 km rally on a course that
reproduces city traffic conditions. In addition, the Citroën Hypnos concept car, which is fitted with
Michelin tyres, will take part for the first time in a rally on the open road. Integrating PSA Peugeot
Citroën’s Hybrid4 diesel technology, the vehicle is equipped with a particulate filter and will 'run' on
Brazilian biodiesel fuel.
Michelin and PSA have previously worked together on a large number of vehicle and tyre development
projects. One example of their cooperation strategy, the Michelin ENERGY SAVER™ premiered on the Peugeot
308 in 2007. The new tyre significantly improved vehicle energy performance. Since then, more than six
million MICHELIN ENERGY™ Saver tyres have been delivered to PSA Peugeot Citroën production facilities. In
addition to being more fuel-efficient, the tyres provide superior grip – and thus safety – as well as the
best total mileage in the market. Today, 11 Peugeot and Citroën vehicle 'families' are fitted with the
tyres. The partners are currently working on new-generation Energy Saver and Primacy HP tyres that should
enable future Peugeot and Citroën models to further reduce CO2 emissions by up to 5 grammes per km.
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