21st January, 2006
After closing 2005 with brisker sales than the rest of the mid-size car
segment, the Pontiac G6 family of vehicles is expected to continue its growth in
2006 with a game-changing new entry - a G6 retractable hardtop
convertible. With GM’s recently announced pricing strategies, the new G6
convertible will be offered at a price point far below vehicles with comparable
features.
The addition of a coupe and two new engine options allowed the
G6 to move from the 25th to the 11th best selling car in North America in
2005. Fourth quarter G6 sales were up 137 percent compared to 2004.
“The growth of the G6 continues to buck industry trends for
mid-size cars and sets the pace for Pontiac as our top-selling vehicle,” says
Mark-Hans Richer, Pontiac marketing director. “With overall mid-size car sales
down in the second half of 2005, the G6 actually increased sales and we expect
to continue that trend into 2006.”
And those who purchased a G6 seem very satisfied with their car.
In three separate surveys of new car owners, the G6 came out on top in its
segment. Following up on G6’s Strategic Vision “Total Quality Award,” the
company’s latest survey gave G6 the highest “Customer Delight” score in the
mid-size car segment, besting many top selling imports. A similar result was
also reached by J.D. Power and Associates, which awarded the G6 their Most
Appealing Entry Mid-Size Car honour in the 2005 Automotive Performance,
Execution, and Layout (APEAL) study.
This (northern) spring, the G6 family will be complete with the addition of
the G6 retractable hardtop convertible, the first vehicle to offer this feature
in the mid-size car segment.
“The G6 has been a great cornerstone of the entire Pontiac
renaissance, blending modern styling and crisp performance with a great value
proposition,” said Richer. “The G6 convertible takes that winning formula and
adds the all-season versatility and security of a retractable hardtop, a feature
never before available in this price range.”
Other Pontiac news: here.
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