A new numbering system is announced

For Peugeot, identification of its different car models by means of numbers featuring a central 0 is an integral part of its genetic make-up.

However, in response to market fragmentation and the consequent need for a wider range of products – each with strong distinguishing features – Peugeot has decided to expand its naming system by doubling the central 0.

The inauguration of this new four-digit naming system coincides with this year’s launch by Peugeot of a new, original and innovative model that will be positioned as an extension of its existing range.

201, 203, 205, 306, 407, 504, 607, etc are numbers taken at random from Peugeot’s history, numbers that resemble one another but never say the same thing. In fact, each clearly identifies a model of the Marque thanks to a system that dates back to the 201, presented at the Paris Show in 1929.

This system, based on the famous central 0, is universal. Understood in every country, it is a keystone of Peugeot’s international renown.

It is a system that has continued to prove its worth and has accompanied every new development made by Peugeot. It allows virtually unlimited identification, not least due to the fact that when the time comes, it will be possible to start over again from the beginning.

The 3-digits are an essential component of Peugeot’s brand identity. Conveying a very positive image for the company, the system evokes quality, technology and performance. Approved by customers around the world, this numbering system operates as a sign of recognition and makes it easy to differentiate between models in the range: a central zero with a number on either side. It has not changed since the launch of the 201, and provides three pieces of information about the model concerned:

• The first digit indicates the family to which the vehicle belongs, its size in the range.
• The second digit, always 0 is the link between the number denoting membership of a particular family and that denoting a particular generation.
• The third digit indicates the generation of the model.

In response to the growing range of products, Peugeot will add a new dimension to its numbering system.

Within the Peugeot car range, each family (of which there are currently six) is composed of different body styles designated by the same 3-digit number but with special symbols added as and when required. Such is the case for example of the Coupé Cabriolet body style, designated by the letters CC, and the family/leisure vehicles identified by SW.

"For each family of models, we apply a strategy which is like a daisy surrounded by individual petals. Therefore, around a central model, we mimic the individual petals.

This system, already applied to the 206, 307 and 407, is simple and clear."

Anticipating the future expectations of customers and their increasingly diverse tastes, Peugeot is continuously expanding its product range. To complement its traditional range, Peugeot will be proposing a number of new models.

To identify these specific models clearly, Peugeot has chosen to expand its numbering system. Therefore, the Marque will assign to these models a number with four digits instead of three, with a double central zero.

This new development of the numbering system was tested in 2003 with the Peugeot 4002, the winner of the 2nd Peugeot Design Competition.

This new system will shortly feature for the first time on a new production model.

An original vehicle, derived from the Sésame concept car presented at the 2002 Paris Motor Show, will in its production form display a number with a double central 0, preceded by a 1, designating the family to which it belongs, and followed by a 7, chronologically indicating its generation.

The new 1007 (pronounced ‘One Double 0 Seven’) since this will indeed be its name, will be presented to the public before the end of this year.

After the 407 saloon and its alter ego the 407 SW the 1007 will illustrate, in striking fashion the expansion of the Peugeot product range announced for 2004.