Peugeot 508: first details
13th July, 2010
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Quality, purity, efficiency… the Peugeot 508 embodies the
marque’s new expression in the segment of large touring cars. The Peugeot 508 combines strong design and
emotion with: the new-generation of e-HDi and HYbrid4 technologies, - aerodynamic, prestigious and dynamic
good looks,- high levels of perceived quality and interior comfort,- class leading driveability, based on
the marque’s longstanding expertise. With the 508, Peugeot continues its international offensive: it will
be produced first in France for the European market, and then in China. The 508 will be available in two
body styles: sedan and wagon and will go on sale in Europe at the beginning of 2011.
With the Peugeot 508, the marque reaffirms its presence and its ambitions in one of its traditional
strong markets, the large touring car segment. Each model in the “40X” and “50X” series has left an
indelible mark in its time. The 508 is a modern, next generation vehicle, perfectly attuned to the
aspirations of customers who have moved with the times: being dynamic, responsible, and increasingly
demanding.
Quality, purity and efficiency are the watchwords that guided its designn and have filtered through
the entire project, offering a multi-faceted appeal to its owners…
… through its exterior design, elegant, balanced and timeless, revealing the evolution of the
marque’s stylistic codes first unveiled on the SR1 Concept Car,
… through its streamlined hi-tech interior and its high quality finish. Rewarding for its driver and
its passengers, it has exceptional interior space, a very generous boot, and a level of specification
offering the promise of interior comfort and convenience of a very high level;
… and last but not least, its environmental efficiency, based on the optimisation of its weight, its
aerodynamics, and of course its engines.
Under the bonnet, the Peugeot 508 benefits from engines that are particularly well positioned in their
categories in terms of performance and responsiveness, but also for fuel consumption and CO2 emissions.
The range, equipped with all the latest technologies, will include in particular the new e-HDi system
(new-generation Stop & Start with improved driveability and economy). It will also feature, a few months
after launch, HYbrid4 technology, with its 147 kW (200 bhp) and all-wheel drive potential with a rate of
emissions of just 99 g/km of CO2 (or zero in electric mode).
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Emotion also means driving pleasure, a concept prized by the marque, therefore the suspension set-up has
been optimised to ensure both high levels of comfort and road holding.
The Peugeot 508 will be available in two body styles: the sedan (with a length of 4.79 m) and the wagon
(4.81 m). They will be presented to the public for the first time at the beginning of October at the Paris
Motor Show and are scheduled to go on sale at the beginning of 2011.
An Australian release is expected by late 2011.
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