Peugeot 408 for South America
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The Peugeot 408 ... it's like a 308 with a boot.
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Peugeot
2nd September, 2010
Production of the Peugeot 408 has begun in South America.
This milestone corresponds to the “lifting of the confidentiality agreement” phase in which the first
vehicles begin to appear on the streets.
It will be the 408 test fleet vehicles which will be driven under “real life conditions” to complete
the final stages of the testing process in order to meet the extraordinarily high quality requirements
attributed to this vehicle before its commercial launch. The accomplished design and allure of the 408
represents one of the outstanding aspects of this car and has been central to the entire development
process of the vehicle. Before its commercial launch, the South American 408 will have undergone one
million kilometres of actual road test driving.
The Latin American Peugeot 408 represents a return to the high-end South American 'three box'
automotive market, providing a new offer with the intention to expand the Peugeot range within the Latin
American market.
Manufactured at the PSA Peugeot Citroën Palomar factory, in the Buenos Aires region (Argentina), the
Latin American 408 benefits from all the expertise found at this industrial site, which has produced 1.2
million vehicles to date.
The development of this project has been a global one. It is the result of a collective cooperation
between the development teams in China, where the car was commercially launched in April, and with the
different research and production centres within Latin America, and further contribution from the Group’s
R&D centres in France, China, Brazil and in Argentina.
The development of the Latin American 408 design, and complimentary product and customer research,
where all conducted locally in conjunction with Peugeot HQ, as well as with the Sao Paulo’s Tech
Centre.
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The Latin American 408 is the first Peugeot vehicle on the South American continent to carry the new
Peugeot Lion.
The conception of the Latin American 408 is a by-product of Peugeot’s new brand signature, “Motion &
Emotion”: adhering to the Brand’s commitment to efficient mobility and driving pleasure combined with
Peugeot’s relentless pursuit for excellence particularly apparent in their use of quality materials, fit
& finish and acoustic comfort.
Its high end status is highlighted by its unrivalled semi-high architecture, roominess, interior
comfort and luminosity accompanied by its elegant style and harmonious lines.
The first official public appearance of the Latin American 408 will take place in Brazil, at the Sao
Paulo Motor Show at the end of October, in the largest car market on the South American continent.
Apart from the essential South American markets of Brazil and Argentina, the 408 will also be
launched in 25 other Latin American countries. This constitutes a vast geographic commercialisation of
the Latin American version of the Peugeot 408, which is in line with the brand’s ambitious distribution
goals and the continued strengthening of the Peugeot image around the world.
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