With its bold, sporting design, Peugeot has given the new 407 range a high-tech specification that provides character, dynamism and real-world driving pleasure in equal measure.

The new 407 takes the market segment into new territory, with its dynamically engineered chassis featuring new double wishbone front suspension and multi-link rear suspension, a comprehensive safety package and an advanced engine line up that includes both refined and powerful petrol engines with new, cutting-edge diesel technology.

'Purposeful' is the word that best describes the exterior styling of the 407. The stylists have created a balance that is achieved through a long bonnet and a compact rear. Viewed from any angle, the 407 has uncluttered, taut lines and possesses a look that is truly unique in the market place.

And with prices starting from as little as $42,790, the 407 truly offers exceptional value for money.

Regional Director for Australia and New Zealand, Mr. Philippe Mady from Automobiles Peugeot, was pleased to announce the 407 pricing, “Peugeot has been a success story in Australia especially in recent years, and I am sure that the all new 407 will be instrumental in continuing this success.”

“The 407 was only launched in Europe in April, and we are excited that we have been able to deliver this stunning car, which is in high demand world-wide, to the Australian market in only 5 months time.”

Rob Dommerson, Managing Director of Peugeot Automobiles Australia, thanked Philippe for the ‘special delivery’, “To be able to launch the 407 only a few months after its debut is fantastic, and we are sure that the Australian public will also be pleased to know we are one of the first markets outside Europe to take delivery of this exceptional vehicle”.

“Peugeot 407 customers will also be pleased to learn that the outstanding pricing announced today already reflects the fall in next year’s duty rate. They will be amongst the first to benefit from the reduction of the import tariffs for imported cars, due to take effect on 1st January, 2005. The move will prove quite a windfall for those who will take delivery before the end of the year, who therefore will not be disadvantaged in any way.”

The Peugeot 407 offers outstanding value for money, with standard equipment and safety levels that set a new benchmark in its class.

Items you would expect to be on the ‘options list’ are standard, and the 407 boasts equipment levels that compare very favourably to much more expensive prestige vehicles.

*Diesel model pricing indicative only, launch scheduled for January 2005

Buyers will soon understand just how well equipped their 407 is, with a glance through the accompanying specifications. Some of the highlights include:

Recently awarded 5 stars in the latest round of the ENCAP crash testing, the 407 is a very safe car. With 8 airbags standard across the range, as well as new generation ESP, each model is also equipped with ABS with Electronic Brake Force Distribution (EBFD) that also includes the automatic activation of the hazard lights under emergency braking.

With pre-tensioning and force limiting front seatbelts, and three point inertia reel seat belts in the rear, the 407 also features active front head restraints and rear head restraints. Tyre pressure sensors even indicate to the driver when a flat tyre is experienced, or tyre pressure is low.

The 407 is a car that goes to great lengths to look after its occupants. Just some of the equipment fitted to make driving the 407 a pleasure is digital climate control, cruise control, park distance control, remote central locking, a trip computer and electric windows and mirrors.

The 407 also features integrated sun blinds for the rear windows, and a sun blind for the rear screen. The 407 Touring features an innovative electric blind to insulate the panoramic glass roof when closed.

A striking feature of the 407 is its large headlamps, which are automatically switched on when an in-built light sensor detects the need for illumination, whether it be driving through a tunnel or underground car park, or simply nightfall.

Similarly, a rain sensor activates the windscreen wipers as required, varying their speed for the intensity of the rain. All models feature front and rear fog lights as standard.

The Peugeot 407 range will be unveiled to the public for the first time at the Australian Motor Show in early October.

The first 407 sedans will be in dealerships nationally from 15th September onwards, initially available as petrol only. The 407 Touring will follow in December, with diesel versions of both arriving in January 2005.

The new Peugeot 407