Peugeot 4008 unveiled
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Peugeot
13th November, 2011
It’s the type of SUV that the world is seeking, and it’s
coming to Australia. With its distinctive, stylish appearance and its 4x4 capabilities, the Peugeot 4008
is the modern response to the needs of all-terrain vehicle customers from Vaucluse to Vladivostok.
Like the Peugeot 4007, the new model has a Mitsubishi SUV as its basis. This time the city-sized
Mitsubishi ASX provides the basis of Peugeot's new model.
International launch
Around the world the market of all-terrain SUVs has been growing strongly since 2005. In Russia,
all-terrain vehicles have long been predominant and currently account for 20% of the market, the majority
being in the compact SUV segment. In China and Western Europe the market share of the SUVs has reached 10%,
and covers a variety of customer demands. In Europe, this market share of the SUVs in segments C and D is
increasing to the detriment of the SUVs of the E segment. In China, it is the attraction of the vehicle's
status that is sought after. In Europe, SUVs fulfil the demand for distinctive, compact multipurpose
vehicles with an environmental impact comparable to that of a conventional saloon.
And in Australia SUVs have accounted for a massive 23.5 per cent of sales for the first eight months of
2011.
Peugeot’s new 4008 is the ideal response to this burgeoning demand. To be presented as a world première
at the 2012 Geneva Motor Show, the 4008 will go on sale in international markets from the second quarter of
2012.
A complete range of all-terrain vehicles
With the 4008 Peugeot completes its range of vehicles suited to the variety of demands made by
all-terrain customers. The 4008 is aimed both at customers who already own an all-terrain vehicle and at
those looking for an alternative to saloon cars or MPVs. It’s a vehicle synonymous with leisure.
In Europe, it will be targeted specifically at customers who appreciate strong and dynamic performance,
with a need for multi-purpose use and efficient fuel economy.
Distinctive style
It is a product of the PSA/Mitsubishi partnership but the 4008 has a strong Peugeot identity and
palpable European style.
Peugeot’s unique identity is demonstrated in the floating grille and the 'feline' design of the lamp
units with the marque’s visual signature: at the front, a line of LED daylight running lamps that
complement the headlamps and at the rear, three sculpted red claws making up the rear lamps.
The 4008’s off-road character is emphasised with a vertical grille design, the inclusion of body sill
protectors and prominent wheel arch protection trims to accommodate large 18-inch wheels enhanced by the
sophisticated design of the wheel rims.
The almost-horizontal bonnet grooves and the style line - which extends to the rear guard where it dips
again crossing the lamp – make for a highly distinctive and personal appearance. They seem to hollow out
along the body side, accentuating the strong and dynamic aspect of the 4008.
Range enhancement
The exterior is highlighted by chromed components and the interior ambiance is enhanced by a careful
choice of materials including the soft texture fascia extending to the instrument panel visor and the
lacquered black detail of the centre console. A panoramic glass roof provides an airy environment with
light flooding in, and is supplemented with side LED reading lamps.
With its strong and distinctive style, the Peugeot 4008 is firmly rooted in the world of international
compact SUVs. Its features and its equipment - like the Open & Go system, 18" alloy wheels, a touch
screen navigation system and the reversing camera - are a result of Peugeot’s aim to provide a complete
package for SUV buyers.
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Multipurpose, comfort
The platform of the 4008, taken in part from the 4007, has been reduced in length with shorter front
and rear overhangs, down by 30 cm. Its long wheelbase and its wide front and rear track have been
retained to guarantee maximum occupant space.
And yet its compact exterior dimensions – 4.34 m long, 1.80 m wide with a height of 1.63 m - make the
4008 particularly versatile. It’s truly manoeuvrable as well as being highly versatile, so it’s ideal for
everyday use including in town and for leisure journeys or holidays.
4x4 transmission with electronic management
In four-wheel-drive versions the driver can select three transmission modes: "2WD", "4WD" and "LOCK"
locking on four-wheel-drive. In both four-wheel-drive modes the distribution of the torque between the
front and the rear is managed electronically. In LOCK mode the four-wheel drive transmission becomes
permanent, with even greater distribution of torque to the rear wheels.
Peugeot believes this transmission will represent more than 80% of sales and in some areas it will be
the only transmission offered, including in Europe.
A range of engines adapted to the market
There will be four engines,
Petrol:
1.6 litres 85 kW (116hp)/152 Nm 5-speed manual
2.0 litres 113 kW (150hp)/198 Nm 5-speed manual or CVT
HDi Diesel:
1.6 litres HDi FAP 82 kW (112hp)/270 - 280 Nm with overboost 6-speed manual
1.8 litres HDi FAP 110 kW (150hp)/300 Nm 6-speed manual
In most world markets the 4008 will be marketed with the most appropriate powertrain while in Europe all
engine and transmission combinations will be available.
The environmental performance of the 4008 is among the best in the segment.
And in Australia
Peugeot Automobiles Australia marketing manager Richard Grant says Australia will be among the first
international markets to get the 4008 and he expects Peugeot will launch it here in the second quarter of
2012.
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