Peugeot to Celebrate 75th Anniversary of Coupe Cabriolets
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Peugeot 401 Eclipse
Peugeot 308 CC
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Peugeot
25th June, 2009
Peugeot will celebrate the 75th anniversary of its invention
of the retractable steel roof when it launches the new 308 CC next month.
The Peugeot 308 CC replaces the highly successful 307 CC which, along with the 206 CC, brought folding
hardtop technology to the masses early this decade.
This year marks 75 years since Peugeot introduced the 401 Eclipse – the world’s first electrically
retractable steel roof.
The Eclipse was manufactured in collaboration with the designer Paulin, Peugeot concessionaire Darl’Mat,
and coachbuilder Pourtout, and remains one of the most iconic vehicles of its time.
Only 79 of the revolutionary 401 Eclipse were built, before the same technology went on to be applied to
the 301, 402 and 601 models.
The dramatic lines and contours of the 401 Eclipse stamp it as a momentous achievement in coachbuilding
and a vehicle with true presence – even in pictures.
The striking flanks and shape of the new 308 CC equally convey a sense of occasion.
The new car improves on the 307 CC in every way. It features more cabin and boot space, a more luxurious
interior, and a wider range of engine and transmission choices.
For the first time, Peugeot will offer Australians its renowned HDi FAP technology in a convertible,
coupled with a 6-speed automatic transmission – as well as Peugeot’s award-winning 1.6-litre turbo petrol
engine.
Peugeot’s latest CC will also introduce a number of innovative features that will ensure more people have
access to a truly luxurious coupé cabriolet because of the broader appeal that the new model will engender.
These features include Peugeot’s world-first side head airbags which deploy to cushion the occupant’s
head in the event of a collision. The innovation is one of a raft of safety features that comprise a
five-star EuroNCap rating.
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The Airwave neck heating system emits warm air around the occupant’s neck and shoulders, making open top
motoring an option even on the coldest days.
Peugeot Automobiles Australia’s General Manger/Director, Ken Thomas, believes that there are a number of
parallels between the original 401 Eclipse and the 308 CC.
“The technology has come a long way in 75 years; to the point where this version opens or closes in 20
seconds,” he said.
“While the Eclipse’s distinctly art deco appearance marks it as a classic design of its time, the
sculpted lines of the 308 CC mark it as a masterpiece of today.”
“The innovation behind Peugeot introducing an electric retractable steel roof in 1934 can be traced
through to Peugeot introducing the world’s first side head airbag in the 308 CC in 2009.”
“Over 10 per cent of Peugeot sales in Australia are coupé cabriolets – proving that the concept
invented by Peugeot 75 years ago continues to grow in popularity today.”
The Peugeot 308 CC will begin arriving in Peugeot dealerships in late July.
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