Peugeot 208 updated
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29th October, 2015
- Fresh styling updates and new model joins local 208 range with aggressive pricing
- Vibrant new colours and textured paint and personalisation packs, give customers more choice
- Euro 6 emissions compliant drivetrains for more performance and better emissions
- New segment-leading Aisin transmission offers unparalleled refinement
Peugeot Australia has launched the redesigned 208 range with increased technology, new segment-leading drivetrains and
a whole new model, along with new prices that see two models under $20,000*.
The updated model also boasts a healthy range of technological advances to back up the vibrant new colours and
textured paints, with new award-winning Euro 6 emissions-compliant drivetrains and a new Aisin gearbox ensuring the 208
drives better than ever.
Joining the 208 range for the first time in Australia is the new 208 Access model, available with the 1.2-litre
PureTech 60kW engine and five-speed manual, or 1.2 PureTech e-THP engine with a new Aisin six-speed automatic – the later
paired to an 81kW petrol turbo drivetrain.
The introduction of this entry level model sees increased competition in the dynamic Compact market segment.
Both Access models will be available for under $20,000*, with the 60kW Access manual opening proceedings at a sharp
$15,990* and while the 81kW automatic model carries a price tag from $18,990*.
The 208 Active brings revised standard specification, engines and pricing from the previous model, allowing Peugeot to
offer an enhanced value proposition without compromising on comfort, style or safety – all features that have won the 208
a legion of followers the world over.
The other fresh face in the line-up is the GT-Line for those who want sporty styling elements and a range of creature
comforts, but without the hardcore performance of the 208 GTi.
The top car of the 208 range, the driver focused 208 GTi, gains an uprated engine tune to now produce 153kW and 300Nm,
leading to a 0-100km/h time of only 6.7 seconds – yet improves on fuel efficiency and CO2 emissions.
Starting from the outside the 208’s redesigned front bumper features a sharper line, with a wider, deeper grille
rimmed with a chrome dress piece that is now integrated.
Two-tone headlights have black and chrome masks and come as standard fitment on the 208 Active, while the Allure adds
LED running lights and cornering assist fog lights for truly amazing night time vision.
The LED tail lights now incorporate a redesigned cluster featuring Peugeot’s signature 3D “claws” motif, but the
designers saw fit to leave the sculpted side and chrome window trim from the previous model.
There are new 16-inch and 17-inch wheel options, with painted or diamante finishes available, as well as a
laser-engraved option – as an accessory.
Showing the flair and vivacity that Peugeot buyers enjoy, the new 208 is available in 12 bright, lively colours, which
also includes an option for textured paint – a first for a mass production vehicle. It perfectly illustrates the
sophistication and premium style for which the entire Peugeot range is renowned.
Helping buyers stand out on Australian roads, as evidenced by the introduction of the new Orange Power colour. Other
changes to the standard colour palette include Hurricane Grey (replacing Blossom Grey) in the range and is the base
colour on the entry-level Access. Bianca White remains the base colour for models above the Active. Virtual Blue replaces
Calado Blue, while Twilight Blue - as found on the Peugeot 308 – remains.
New to Peugeot is the availability of world first Textured Matt Premium Paint. Four years in development and
previously used on the limited edition Peugeot 208 GTi 30th Anniversary model it has an innovative Matt and Satin finish,
a clear break from mainstream colours and paints on offer for production cars in Australia.
These tones react strongly under light, with variations in finish and shade, contrary to conventional matt paint that
smooths out curves and hides body lines.
In a world first for a mass production car, these paints are more robust than conventional matt paints, with
particularly good resistance to micro scratches and are easier to maintain as they are compatible with pressure-washers
and brush car washing machines; both of which would destroy a traditional matt paint finish.
The new 208 range also features four Personalisation option packs - two interior and two exterior. Available in
Menthol White or Lime Yellow they are a striking addition to the 208’s elegant style, and are a factory-fit option from
the Active model up.
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Exterior packs include a new grille with stamped 3D effect, gloss black grille finisher, gloss black front fog lamp
finishers with laser engraved lines and coloured Peugeot lettering front and rear, while the Interior packs feature
sports seats with contrasting stitching, coloured door handles, grained dashboard mouldings and satin chrome air vent
finishers.
The Peugeot 208 is a tour-de-force for state-of-the-art technology, but new innovations and customer demand has led to
even higher specification levels. A reversing camera is available as an option from Active models and above.
Active City Brake (available on Allure and GT-Line) is available as option and is combined with reverse camera, making
it possible to reduce crash severity in urban conditions at speeds of less than 40km/h.
Peugeot’s new range of Euro 6 engines are now available in the 208 for the first time, with CO2 emissions as low as
just 99g/km.
The flagship 1.2-litre PureTech’s turbocharged 81kW engine, featuring Stop & Start (S&S) technology, is now
part of the family; coupled with a new Aisin six-speed automatic gearbox, achieves CO2 emissions of just 104g/km.
The new 208 is available as a five-door hatchback, and comes in four generously equipped trim levels – Access, Active,
Allure and GT-Line.
The latter is a new addition to the range and, following the lead of the larger 308, adopts many of the styling
attributes of the iconic GTi model. For a more performance-oriented body style the 208 GTi is available as a three-door
variant only and gains a substantially overhauled drivetrain adopted from the 208 GTi 30th anniversary model.
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Peugeot Australia’s General Manager, John Statari, sees the 2015 updated 208 ushering in a new era for the Compact
segment in Australia, “The 208 has always been a great vehicle and with the adoption of our award winning PureTech
drivetrains, new pricing and the availability of such a wide variety of personalisation options – it just got
better.”
“Our cars say a lot about who we are as people, so we see the new options for buyers to tailor their 208 to suit
their particular personalities as a positive for the market. On top of this, a premium product like the 208 has never
been so attainable with the new Access model entering the market at only $15,990 RRP.”
“Above that we also have the new GT Line; a model aimed at people who want the sporty look of our legendary
GTi” and he continued “It is a mid-way point for car enthusiasts who enjoy the styling of a performance car
without the need for firmer suspension or greater performance.”
NOTE:
* Manufacturer's List Price (MLP) excludes dealer delivery fees and the numerous statutory charges (commonly known as
on-road costs). Additionally, please note that all prices, fees and charges are subject to change without notice, as are
the specifications.
E&OE.
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