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Young designers from all over the world are invited to ‘imagine a Peugeot for the megalopolis of
tomorrow’. The competition is for a concept car to be designed for use in the centre of the great urban cities of the future,
while embracing the key values of the 21st century and at the same time, bearing all of Peugeot’s recognised styling clues.
Submitted entries must integrate all the four dimensions specific to this design competition: environmental friendliness, social
harmony, interactive mobility and economic efficiency.
New geographical dimension
This year’s competition kicked off for the first time outside Europe, at the 2008 Beijing Motor Show. To underline its
international appeal, the model of the winning entry will also be presented in China at the Shanghai Motor Show in mid-2009.
The Calendar for the competition is as follows:
Design Phase
Competition launch: April at the Beijing Motor Show
From 30th May, 2008 to 20th July, 2008: entries can be submitted to the Design section of the Peugeot website www.peugeot.com.
Selection phase
From 25th July to 31st July, the design competition jury will select 30 entries to be voted for by internet users and the media.
From 15th August, for one month, internet users will cast their votes to select 10 finalists.
From 16th September, the 10 finalists’ designs will be put on line.
Announcement of results
On 2nd October, on the Peugeot stand at the Paris Motor Show, the winner’s name will be announced and Mr Jean-Philippe Collin,
Managing Director of Automobiles Peugeot, will present the ‘La Griffe’ trophy to the designer of the winning entry.
Production phase
Production of a full scale model will take place between October 2008 and March 2009.
Presentation phase
In April 2009 the model of the winning entry will be unveiled on the Peugeot stand at the Shanghai Motor Show in communist China.
New prizes for the top designs
Peugeot wishes to encourage young talent and has introduced new prizes for the competition. The winner, whose entry will be built in
the form of a full size model, will also receive a cheque for 10,000 Euros and an Xbox 360 games console. They will also have the
opportunity to see their project manufactured as a 1/43 scale model by Norev. The 29 other projects will also attract prizes, as in
previous competitions.
Growing dimension
Since it was launched in 2000, the Peugeot Design Competition has attracted more than 12,600 entries presented by 9,300 young
designers, illustrating the clear interest in Peugeot and automotive design. The competition has also generated a growing interest among
young designers, whose average age is now 22, having fallen from 28 in 2000. Reflecting Peugeot’s international expansion, the audience
for this car design challenge now extends well beyond Europe with 113 countries represented in 2007, compared to 80 for the first
competition. To accompany the competition, two international partners are working with Peugeot: Xbox 360 and Norev.
Composition of the jury and selection criteria
The jury will be composed of Peugeot representatives and, most particularly, members of its Style Centre, representatives of the
company Xbox, and also journalists and internet users who will be invited to vote online on the site www.peugeot.com. The choice will be made according to the criteria of originality in the submitted design, quality of
the end product (visuals, animations), explanations of the concept and above all consistency with the theme. For full terms and conditions
for the competition and for further details designers are requested to visit www.peugeot.com.
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