Nissan Australia has achieved its best monthly sales result since June 1990, with 6,716 units sold in November, representing an outstanding market share of 8%. On a calendar year-to-date basis, the company continued to perform strongly, with 58,189 sales recorded, an increase of almost 9% on the same period last year.

Records were set right across the Nissan vehicle line-up, with “best ever November sales results” for Pulsar, Maxima, X-Trail, Patrol Cab Chassis and Navara 4x4.

Nissan’s passenger vehicle range led the way, building on last year’s result by a remarkable 94%, thanks to strong sales from both the Pulsar sedan and hatch and Maxima sedan line-ups, as follows:

• Pulsar achieved its best monthly result in 14 years with 2,989 units sold. (Pulsar sales were up 80% on last year.)
• Maxima calendar year-to-date sales increased by a staggering 391% with total sales during November of 619 units.

Nissan’s popular commercial vehicle line-up was also a clear winner with a strong performance during November. Highlights of the range included:

• Continued strong sales performance from Nissan’s compact SUV, the X-TRAIL with sales of 1,050 units.
• Excellent sales of Navara four-wheel drive variants with 897 units sold – an increase of 38% on the same period last year and 32% on a calendar year-to-date basis.
• Patrol Cab Chassis continued to perform well with 253 units sold during the month, an increase of 27% on November 2003 sales.

Nissan Australia’s Director of Sales and Marketing, Paul Stead, was delighted with both the November and calendar year-to-date sales figures.

“Nissan seems certain to claim overall fourth position in the Australian automotive industry for 2004, and that is a fantastic result.” said Mr Stead. “It is clear that Nissan’s product range, dealer network and pricing strategies have worked very well during the year.”