12th December, 2005
Mitsubishi Motors Corporation today announced that it has received 10,000 orders
for the new Outlander in less than two months since its launch, in Japan, on 17th
October. Having brought in 5,000 orders in the first two weeks after its
launch, Outlander continues to sell strongly with orders representing
five months of the company's monthly sales target that calls for sales of 2,000
vehicles a month.
With more people visiting Mitsubishi Motors showrooms recently, the company
expects the launch of the new concept minicar 'i' early next year to add
further momentum to Outlander sales.
1. Number of showroom visitors since 17th October
- Approximately 280,000 groups. This figure exceeds
the 200,000 groups who visited Mitsubishi Motors showrooms in the first two
months after the Colt Plus was launched in October 2004.
2. Visitor characteristics
- 50%+ of visitors were owners of other brands of
car, a higher figure than with previous Mitsubishi brand new model launches.
- Many visitors saw Outlander in
newspapers and auto magazines, or on TV, websites, etc. and have good impression
from TV commercials.
3. Visitor evaluation of Outlander
- Visitors evaluate Outlander's
exhilarating performance and its audio amenities.
- Outlander features Mitsubishi's
brand-identifying sporty styling, manual transmission mode with paddle shifters,
a level of exhilarating performance not to be found in other SUV's, quiet engine
sound, and high fuel efficiency.
- Outlander also features a premium sound
system, developed jointly with Rockford Fosgate, that delivers a quality of
sound far superior to the average factory-fitted audio system.
- Outlander offers excellent value for
money overall for its function and equipment specifications.
4. Outlander order breakdown
(1) By grade and seating capacity
(2) By body color
Cool silver metallic |
30% |
Black mica |
20% |
White pearl |
15% |
Medium purplish-gray mica |
15% |
(3) By make of car currently owned
Mitsubishi brand |
70% |
Other brand |
30% |
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