Ushering in a new age for the minicar, "i" was developed as an innovative Premium Small Car that successfully overcomes the trade-offs traditionally associated with the category: design versus comfortable interior space; comfortable interior space versus impact safety. Mitsubishi Motors has conquered these challenges by developing a new and leading edge "rear-midship layout" that mounts the engine forward of the rear axle line and permits three new "innovations" within the category's dimensional constraints: futuristic and uptown styling; agile handling and a comfortable ride; and excellent multidirectional impact safety. This highly original exterior and interior design, which is delivered by the ingenious platform, brought the grand prize in the award.

MMC president Osamu Masuko made the following remarks at the time: "We are honoured to receive this significant award today with our "i" minicar that has found favour with customers for its outstanding and futuristic design. We will keep working on the development of customer-oriented models with this unique "rear-midship layout" platform that brings new levels of ride comfort and impact safety together with innovative design."