Tokyo,
—Mitsubishi Motors Corporation (MMC) today announced its
financial results for the year ended March 31, 2004, a forecast for results for
the year ending March 31, 2005, and a business revitalization plan aimed at
shoring up the company’s financial base and returning it to profitability.
Fiscal 2003 financial results
Despite steady growth in unit sales
in Japan, Europe, and Asia/Rest of the World, the company saw consolidated net
sales decline to 2.519 trillion yen (US$ 22 billion, euro 17 billion) from 2.736
trillion yen in fiscal 2002. This is mainly due to a marked decrease in unit
sales in the US as the company tightened its credit policy and faced an
intensely competitive market.
Operating results turned negative in fiscal 2003 with the company recording
an operating loss of 96.9 billion yen (US$ 843 million, euro 745 million)
compared to an operating profit of 84 billion yen the year before. While MMC saw
its European operations turn positive for the first time ever, the overall
negative result comes on the back of the drop in US unit sales, which was
further compounded by higher incentive costs and high credit loss provisions
taken by the company’s US captive financing unit Mitsubishi Motors Credit of
America, Inc. (MMCA).
Ordinary income came to minus 110.3 billion yen (US$ 959 million, euro 848
million) compared to ordinary profit of 67.4 billion yen in fiscal 2002. Net
income for the period declined to minus 215.4 billion yen (US$ 1.9 billion, euro
1.7 billion) from a net profit of 43.9 billion yen. A reversal of all US and
Japan deferred tax assets led to a net loss in fiscal 2003 far below the
previous forecast.
Unit sales in Japan returned to growth for the first time in eight years,
adding 5,000 units on year to total 359,000. A stronger product lineup and solid
growth in Eastern Europe helped push European volume to 214,000 units, up 14,000
units on year, marking the first year-on-year increase in four years. A jump of
60,000 units in China to 151,000 units offset a decrease in volume in other
parts of Asia/Rest of the World for a total of 681,000 units, a slight increase
of 1,000 units compared to fiscal 2002. North American volume, however, declined
to 273,000 units from 343,000 the year before. This decline impacted total
worldwide sales, which dropped by 50,000 units to 1.53 million.
Fiscal 2004 forecast
Fiscal 2004 marks the start of MMC’s
revitalization plan, which calls for a number of restructuring measures and
efforts to improve the company’s operations. While MMC plans to implement
measures in fiscal 2004 to drastically reduce costs and reorganize part of its
operations, the company expects only a limited effect for the year. Further,
fiscal 2004 forecasts include a one-off loss the company expects to book for the
period as a result of restructuring costs.
As such, MMC expects consolidated net sales of 2.25 trillion yen (US$ 21
billion, euro 18 billion), a decline of 269.4 billion yen; an operating loss of
120 billion yen (US$ 1.1 billion, euro 960 million), a 23.1 billion yen decline;
an ordinary loss of 150 billion yen (US$ 1.4 billion, euro 1.2 billion), or a
further 39.7 billion yen decline; and a 14.6 billion yen drop in net income to
230 billion yen (US$ 2.2 billion, euro 1.8 billion). These forecasts are based
on foreign exchange assumptions of 105 yen/dollar and 125 yen/euro.
In terms of unit sales, MMC expects to see its total retail sales volume
decline by 74,000 units to 1.453 million. By region, MMC expects volume in
Europe to jump by 46,000 units to 260,000 thanks to the launch of the European
Colt. In Japan, meanwhile, volume is expected to decrease 59,000 units to
300,000. North American volume is forecast to slip by 40,000 units to 233,000,
while the company expects to sell 660,000 units in Asia/Rest of the World, or a
decline of 21,000 units.
Business revitalization plan
Although MMC was able to achieve the
original targets for cost reductions set out in its Turnaround mid-term business
plan drawn up in fiscal 2001, the operating profit margin was off target. This
result, in addition to the huge loss in trust incurred by the Mitsubishi Fuso
recalls, has placed MMC in a crisis that threatens the future of the company.
Speaking on the revitalization plan at a press conference in Tokyo this
afternoon, MMC Chairman, President and CEO Yoichiro Okazaki said: “This plan is
our last chance for survival as an automaker. Everyone in the Mitsubishi Motors
group is determined to rally together and bring the company back to health
through a self-supported revival.”
To shore up MMC’s financial standing, a capital enhancement of 450 billion
yen will be carried out with 270 billion yen coming from Mitsubishi group
companies, 10 billion yen from MMC’s strategic partner China Motor Corporation
(CMC), and 170 billion yen from the market. Preferred shares totaling 140
billion yen will be issued to Mitsubishi Heavy Industries, Mitsubishi
Corporation, The Bank of Tokyo-Mitsubishi, and other Mitsubishi group companies,
while The Bank of Tokyo-Mitsubishi and Mitsubishi Trust & Banking
Corporation will swap 130 billion yen of debt for equity. Funds procured from
the market will come from issuing 70 billion yen1 in common stock to Phoenix
Capital and 100 billion yen in preferred shares to J.P. Morgan Securities.
MMC will use 130 billion yen of the funds to pare debts and 320 billion yen
will go towards revitalizing the company’s operations.
The preferred shares for Mitsubishi group companies and CMC were issued today
with payment due in late June. The common stock, which is estimated to be 100
yen per share, will be issued to Phoenix Capital after being approved at MMC’s
annual shareholders’ meeting. The preferred shares for J.P. Morgan Securities
will be issued at the same time as the common stock is issued to Phoenix capital
and payment is expected to be due around mid to late July.
Three types of preferred shares will be issued, all of which can be converted
to common stock in the future. However, the preferred shares issued to
Mitsubishi group companies and CMC are designed to be held for a relatively long
period.
Okazaki also explained that the plan must achieve the minimum targets of
pushing ordinary income into the black in fiscal 2005 and turning a net profit
in fiscal 2006. The company’s financial targets for fiscal 2006 are:
consolidated net sales of 2.49 trillion yen, operating profit of 120 billion
yen, ordinary income of 100 billion yen, net profit of 70 billion yen, and a 4.8
percent operating profit margin. Other numerical targets set out in the plan
include:
- 85 billion yen in fixed cost savings by FY06. This will be
achieved by:
- Reducing production capacity by 17 percent by FY06 and raising the overall
capacity utilization rate to 97 percent;
- Reducing indirect personnel by 30 percent by FY06 (from 26,400 at beginning
of FY04 to 18,800 by end of FY06);
- Reducing the number of platforms from 15 to 6 by FY10
- 154 billion
yen in savings for variable costs by FY06
- Reducing staff at Japanese
headquarters by 30 percent
- Global sales volume of 1.7 million units by
fiscal 2006
- Over 40 percent reduction in interest-bearing debts by FY06;
debt-to-equity ratio below 2.5:1.
To reduce total production capacity by 17 percent, the company will finish
production at its Okazaki plant in Japan to consolidate its three domestic
assembly plants into two, and wind down operations at its engine manufacturing
plant in Australia in 2005. However, today’s revitalization plan confirms MMC’s
commitment to continue its manufacturing operations in Australia and the
production of a new model in 2005.
In line with its target to slash variable costs by 154 billion yen by fiscal
2006, MMC intends to cut back material costs by 15 percent by stepping up
initiatives in the Mitsubishi Cross-Functional Project (MXP), a company-wide
project charged with cutting material costs across the board. MXP will also be
introduced to offshore plants. Other moves include promoting global sourcing,
reducing die costs, and increasing commonality of parts to keep the cost of
indirect materials down.
To cut headquarters staff in Japan by 30 percent, MMC will shift its
headquarters to Kyoto in order to make maximum use of its assets. The will make
way for yearly savings of 2 billion yen.
MMC has also mapped out new product and regional strategies geared towards
growth, with a renewed focus on China and a continued emphasis on revitalizing
the North American market. The firm will launch a raft of new cars between
fiscal 2004 and fiscal 2007 including 16 in Japan, 10 in Europe, 7 in North
America, and 11 in China. The new cars will be steeped in “Mitsubishi Motors
DNA,” which is best summed up by MMC’s SUVs—as typified by the Pajero—and the
sporty, driver-oriented traits found in the Lancer Evolution. To clarify
responsibility in product development, Product Executives will be elected for
each product to oversee issues related to the whole lifecycle of their product
from initial conception through development, production and sales.
In Japan, the plan aims for a renewed customer-centric sales approach. MMC
will successively launch new “Mitsubishi Motors DNA” cars—4 in fiscal 2004 and 5
in fiscal 2005—focused on customer needs. Other steps include offering customers
free inspections of their vehicle and 24-hour support, building relations with
customers on a company wide basis, improving the company’s sales structure by
refurbishing dealer outlets and using infrastructure laid out for information
technologies.
Profitability in North America will be achieved by maintaining a balance
between supply and demand. In particular, MMC will review an adjustment to
production capacity at its Illinois plant, cut back on incentives and the ratio
of fleet sales, and launch new and special edition cars: 3 models in fiscal
2005.
MMC will also review its captive financing company in the US. All
possibilities, including the potential exit from the captive sales financing
business, will be considered, keeping the interests and needs of dealers and
customers first. No matter what option is selected, the need for adequate
financing support in the North American market is recognized and seen as a top
consideration in this evaluation. Other plans on the table include downsizing
assets and looking into possible strategic alliances with external partners.
“Despite the recent problems we have faced in the US, North America remains a
top priority for us. We are fully committed to getting our North American
operations back on track to pave the way for future growth there,” Okazaki said.
MMC will also seek to expand opportunities for profit in the fast-growing
Chinese market by investing further in its local partners to change the
production and sales network over to the Mitsubishi brand.
A new strategic car for Asia will be launched to enhance the product lineup.
The company’s two engine and transmission joint ventures in China—Shenyang
Aerospace Mitsubishi Motors Manufacturing Co., Ltd. and Harbin Dongan Automotive
Engine Manufacturing Co., Ltd.—will become the main bases for supplying parts to
other operations throughout Asia.
In fiscal 2008, MMC aims to have 500 Mitsubishi Motors dealers in China with
annual sales of 220,000 units (310,000 units including local brands).
Corporate reforms to restore trust in the company are another important
aspect of the plan. The company will set up a Business Ethics Committee,
Corporate Social Responsibility (CSR) Promotion Office, and Corporate
Restructuring Committee to push through corporate reforms and establish
corporate ethics standards under the supervision of outside members. Also,
bringing in outside capital will free up the company to implement bold measures
aimed at revitalizing its operations.
Open to public scrutiny, the Business Ethics Committee, which will include
people from outside the company who are experts in their respective fields, will
supervise the company’s efforts to comply with its pledge to place the utmost
importance on customers, safety, and quality. The Committee will also directly
advise the board of directors, thereby dramatically strengthening the auditing
of quality and governance issues. In addition, a Quality Assurance Office will
be established and quality assurance/management consolidated.
The CSR Promotion Office will come under the direct control of the CEO and
will be charged with promoting quality auditing and compliance issues throughout
the whole company. The Office will regularly check on quality management within
the Quality Assurance Office and implement improvements.
MMC will also be able to implement tough corporate reforms based on the view
of outside investors. A Corporate Restructuring Committee, headed up by a
Corporate Restructuring Officer appointed by outside investors, will be
established for one year and inter-departmental teams created to focus on
business revitalization issues. Consisting mainly of younger members, these
teams will make bold proposals to the Corporate Restructuring Committee that
will reach through the entire organization. The Committee will send proposals to
respective departments, which will be responsible for implementation. Those in
charge of operations in each region will be responsible for achieving profit
targets set out for their region.
The number of executives will be cut from 51 to 37 and the number of
departments slashed from 230 to 150 by the end of fiscal 2004.
Alliance with DaimlerChrysler
DaimlerChrysler remains an important
partner for MMC and the alliance will continue based on what is deemed
economically viable for both companies. Ongoing projects such as the joint
development and production of B-segment platforms, the joint development and
production of the World Engine, joint development of C- and D-segment platforms,
and the sourcing of a pickup truck from the Chrysler group are mutually
beneficial and will continue as planned. MMC’s basic stance towards future
cooperative efforts will see the company prioritize projects based on how much
they can contribute to achieving the targets set out in the business
revitalization plan. MMC will pursue all possibilities for co-operation with
other automakers on each project, centred mainly on DaimlerChrysler.