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UK MG Owners Looking Forward To The Marque's Return
18th February, 2007 | ||||
The MG Owners’ Club (UK) is delighted to support the resumption of MG sports
car production at Longbridge, Birmingham in the English Midlands. After many in depth conversations with Nanjing Automobile Corporation (NAC)
a ‘trusted partnership’ has grown between the UK based MG Owners Club and NAC where
the Club has been able to advise on MG’s rich heritage and how the brand
can best be reinstated in former markets and projected into new ones. The Club
played an integral part of the recent MG brand launch into China, the world’s
fastest growing economy and already the world's second largest car market. Some MG enthusiasts have expressed concern over the transfer of ownership of
the MG brand from its ancestral home of the UK and that a lack of understanding
or appreciation of MG history may change the brand perceptions. However, the MG
Owners’ Club is able to help allay such concerns by confirming that NAC has
displayed a deep understanding and respect for the MG brand’s traditions and history. The MG marque enjoys a unique position and enthusiastic following all around
the world, even in areas where new MGs have not been sold for over 25 years while
the MG Owners’ Club remains the world’s largest independent single marque car
club with in excess of 40,000 subscribing members. NAC is aware that MG enthusiasts form a huge potential resource and market
place for new MG cars, indeed they wish to capitalise on the great affection for
MG. This is demonstrated by their clear and substantial commitment in restoring
the Longbridge factory to a full production facility with an on site Research and
Development capability. Which confirms their understanding of how important it
is to have a positive UK based MG operation keeping a direct and active link
with the ancestral home of MG. In addition there are exciting plans in respect to
new developments and future investment. The MG Owners’ Club looks forward to a continued and productive relationship
with NAC and the growth of the MG brand so that many other enthusiasts will be
able to enjoy that unique MG experience. |
ABN 47106248033 |
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