Mercedes-Benz Announces Prices |
A new Mercedes-Benz for under $30,000! The times are changing as Mercedes-Benz takes on Audi for entry level sales for German prestige cars. |
11th April, 2005 Mercedes-Benz today announced recommended retail prices for the second generation A-Class, an even more attractive and more innovative model that will start to appear at Mercedes-Benz dealerships within the next month. The new A-Class, previewed at the Melbourne International Motor Show in March, replaces the first-generation A-Class, which has been on sale in Australia for the past six and a half years. In that time around 6,900 A-Class models were sold, attracting thousands of new customers to the Mercedes-Benz brand. Worldwide the figure is around 1.1 million units over a seven year production run. Mercedes-Benz has kept a tight reign on prices for the second generation A-Class, helped in part by the recent reduction in import tariffs. Prices for the five-door range are the same as the outgoing first-generation A-Class. For example, the new A 170 CLASSIC starts with a recommended retail price of $36,900, the same as the outgoing A 160 L CLASSIC. In addition, the company is introducing a new three-door range, starting with a recommended retail price of $29,900 for the new A 150 CLASSIC three-door. ELEGANCE and AVANTGARDE design and equipment lines are optionally available for $3,000 on selected models. The second-generation model range includes the choice of four petrol engines (A 150, A 170, A 200 and A 200 TURBO) two bodystyles (five-door and three-door) and three design and equipment lines (CLASSIC, ELEGANCE and AVANTGARDE). The new flagship model, the A 200 TURBO boasting 142 kW of power, will be introduced at the end of 2005. All Australian-delivered A-Class models boast comprehensive, high-grade specifications. Even the entry-level CLASSIC model comes standard with an array of key safety and comfort features which are by no means taken for granted in this vehicle segment: adaptive front airbags, side airbags, window bags, adaptive belt force limiters, multifunction steering wheel, speed-sensitive power steering, selective damping system, air conditioning, Brake Assist, Electronic Stability Programme, power windows and remote-central locking, to name but a few items on the standard equipment list. “We are confident that the new A-Class will meet the high expectations of our customers,” said Mr Horst von Sanden, managing director of the Mercedes Car Group in Australia. “Despite retaining its compact external dimensions it has undoubtedly matured to adulthood. As a genuine Mercedes-Benz it combines virtues that are highly appreciated by the most demanding of customers. These include safety, comfort and performance, together with strengths such as variability, high-quality equipment and, not least, an appealing, distinctive design,” he said. Recommended retail prices for Australia are as follows:
Underpinned by its singular sandwich construction, the new A-Class boasts a host of tantalising benefits, such as Mercedes standards of occupant safety, exemplary utilisation of space and outstanding versatility. The levels of spaciousness inside the vehicle are a marked improvement on the outgoing model. The new A-Class model range comprises two body versions, each with their own distinctive character: the versatile five-door version is now joined for the first time by a three-door model whose sporty, youthful styling is bound to attract admiring glances. A choice of four engines and three different design & equipment lines will be available in Australia within the first year. Power output of the four-cylinder engines has been increased by as much as 13 per cent, whilst fuel consumption has been cut by up to ten per cent. The one-of-a-kind body concept and the eye-catching one-box design clearly set the Mercedes compact car aside from other cars in its segment. The lines of the bodyshell capture the special nature of the new A-Class, as well as epitomising its overriding characteristics: dynamism, intelligence and appeal. Restyled headlamps, a bolder radiator grille, powerfully contoured wings and the sweeping lines along the sides combine to reinforce the overall impression of compactness, dynamism and self assurance. The growth in the body's dimensions and proportions now gives the A-Class a more powerful stature: compared to the previous model, the new compact car from Mercedes measures 232 millimetres longer from nose to tail and it has an extra 45 millimetres in width. The new three-door version offers all of the exemplary safety and comfort attributes associated with the A-Class and supplements them with body lines which emphasise this model's youthful and vibrant charm. From July 2005, the three-door version will be offering customers a route into the world of Mercedes-Benz that is as appealing as it is inexpensive. Intelligent package of safety features for comprehensive occupant safety The second generation of the A-Class stays true to its reputation for setting the pace in the technology stakes: once again, a series of groundbreaking innovations which enhance driving safety and ride comfort are celebrating their debut in the new model; all in all, over 200 patented designs feature in the new compact car. Quite apart from the matchless sandwich concept that comes into its own in the event of collisions from the front or the side, the newly developed and highly efficient seat-belt and airbag system fitted aboard the A-Class ensures that occupant safety meets Mercedes' typically stringent standards. Features include adaptive two-stage front airbags, belt tensioners for the front and outer rear seats, adaptive belt force limiters side airbags and window bags. The more extensive use of high-strength and ultra-high-strength steel alloys combines with high-strength bonded joints and additional support sections within the fabric of the bodywork to assist in keeping the vehicle's occupants well protected even in the event of a serious accident. The sandwich concept has proved its capabilities time and again since its introduction in the A-Class in 1998 and has helped to protect the car's occupants in serious road accidents. Indeed, it has played a central role in reducing the severity of passenger injury in frontal collisions to well below the average values normally seen in this vehicle class. New rear axle and selective damping system make their debuts A host of new developments has allowed Mercedes-Benz to make considerable progress in terms of the driving safety and handling stability of the A-Class. The most prominent of the chassis innovations is the parabolic rear axle, whose fortes include precision wheel location as well as excellent roll support when cornering. As a result, the new rear axle plays a pivotal role in achieving the exemplary driving safety, dynamic handling and outstanding levels of ride comfort offered by the new A-Class. Another ingenious feature included as standard with the chassis of the new compact model is the revolutionary new selective damping system that is making its automotive premiere in the A-Class. The new technology is able to adjust the shock absorber forces as the driving situation changes: under normal conditions, soft shock absorber characteristics translate into tremendous ride comfort, while the full damping force takes effect when cornering at speed in order to stabilise the A-Class as effectively as possible. Significant boost to power and torque, plus exemplary fuel consumption More output, more torque, more driving pleasure, reduced fuel consumption – these were the list of development objectives for the engines fitted in the new Mercedes-Benz A-Class. The line-up includes four petrol engines including a new turbocharged 142-kW petrol engine (available end of 2005). Compared to the outgoing model series, the output of the petrol engines for the new A-Class has increased by up to 13 per cent, while torque has improved by as much as 7 per cent. Despite their increased power output, it has been possible to cut the fuel consumption of the petrol engines by up to ten per cent. All the engines meet the tight EU4 emissions limits. The new A 200 TURBO model (available at the end of 2005) will see the A-Class enter a new realm in terms of performance; the rated output of 142 kW makes the four-cylinder unit one of the most powerful in its displacement class. The high maximum torque of 280 Newton metres is constantly on tap over a wide rev band from 1800 rpm up to 4850 rpm, the point at which output peaks. The most powerful model in the new A-Class range sprints from standstill to 100 km/h in a mere 8.0 seconds and has a top speed of 227 km/h. All models in the new A-Class range are available with the brand new AUTOTRONIC continuously variable automatic transmission as an option. This is the first transmission from Mercedes-Benz to operate on this principle, in which the ratios are changed continuously by means of a pulley-wheel variator and a steel thrust belt. As a result, the A-Class is able to accelerate with no interruption of tractive power, and the engine attains its maximum output more quickly than with a conventional automatic transmission. The AUTOTRONIC package is rounded off by high ride comfort and low noise levels. Setting premium standards for spaciousness, touch & feel and ergonomics A compact car on the outside, yet a family car with the spaciousness of a mini-MPV under the surface, the unique sandwich concept of the new A-Class succeeds in combining these apparently conflicting characteristics into a single vehicle. The new compact car from Mercedes outperforms its predecessor model as far as its comfort-related interior dimensions are concerned. Shoulder room has increased by as much as 97 millimetres, the passengers' elbow room by up to 95 millimetres and knee room in the rear by 30 millimetres. The space between the front and rear seats now stands at 805 millimetres. The selection of materials for the A-Class interior is based on scientific studies conducted in the laboratories of DaimlerChrysler's research department. Here, motorists assessed the touch and feel of a range of different surface materials, switches and controls, and were able to provide valuable pointers for the development of interior components which not only look good but are also pleasant to the touch. On the basis of the scientific tests, it was possible to devise the Mercedes "TAF" (touch-and-feel) formula for achieving optimum tactile and ergonomic qualities. The visual qualities of the interior thus provide a harmonious complement to the touch and feel of its component parts. Together, these two areas make a major contribution to the comfort of the car occupants. In addition, experts conducted a series of ergonomics tests and used the results to improve the controls, seating position and angle of vision for the driver. EASY-VARIO-PLUS increases load capacity to as much as 1995 litres The boot capacity now totals 435 litres, exceeding that of the current A-Class by as much as 15 per cent, at the same time as setting a new benchmark figure for this segment. The ingenious versatility concept of the predecessor model has undergone systematic redevelopment to revolve around the principle of "rearrangement first". It allows the interior to be adapted to the transportation task at hand in a few simple steps without having to resort to removing the rear seats. The 1/3 : 2/3 split of the rear seating unit, featuring seat cushions and backrests that can both be folded forwards, makes it possible to produce a completely level loading area, whilst increasing the load capacity of the luggage compartment to as much as 1370 litres (measured using VDA method). In addition to this, the 2/3-section of the seat cushion can be removed and stowed under the height-adjustable luggage compartment floor in order to create more space for luggage and leisure or sports equipment. Customers opting for the EASY-VARIO-PLUS system have the added luxury of being able to remove both rear seat cushions and the rear backrests. This system also allows the backrest of the front passenger seat to be folded forwards and the front passenger seat to be removed completely. As a result, the load area increases in length to 2.75 metres, while maximum load capacity expands to 1995 litres. |