New Mercedes-Benz E-Class sedan & wagon released
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Mercedes-Benz E 250 CDI
Mercedes-Benz E-Class
Mercedes-Benz E 200 Estate
Mercedes-Benz E 63 AMG (overseas model shown)
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7th July, 2013
With the launch of the W204 in 2007 Mercedes-Benz Australia announced a
‘First Choice strategy’ with a clear commitment to enhancing equipment and minimising price increases. On every single
model that has been launched locally since the W204 there has been increased equipment combined with either held or
reduced pricing delivering substantial customer advantage in the value equation. The
new E-Class is no exception!
Horst von Sanden, Managing Director, Mercedes-Benz passenger cars said while announcing pricing and specifications
of the new E-Class range. “There has been a lot of discussion and opinion that the large car segment is less relevant
to the Australian new car purchaser. We don’t accept this assertion and with the new E-Class we have specified the new
range assertively with luxury, convenience and safety equipment that we believe will ensure that the large prestige car
segment buyer has never been delivered better value. There has never been an E-Class range as comprehensively equipped
with safety and convenience inclusions, environmentally friendly engines and class leading fuel economy and emissions in
the history of the E-Class. All of the E-Class range from the E200 to the E63 AMG benefit from additional safety and
convenience equipment that delivers a net customer advantage from $7,000 (E200) to $23,000 (E250CDI Estate).
The new generation E-Class Saloon & Estate heralds a bold new positioning in the market. We are demonstrating that
technology benefits the consumer in providing safer, cleaner and better value cars. Underpinning the new market
positioning is a laser focus on improved value and dynamic styling across the entire E-Class range. The intrinsic value
and prestige of the E-Class has taken a quantum leap. We have set a new large car benchmark of 4.3l/100km and 113g C02
which is remarkable for a car the size, luxury, safety and equipment of the E300 BlueTec Hybrid. It’s a big car for a big
country but without the big car thirst”.
E 200
The value equation of the new E 200 represents with new standard features:
- Active Park Assist
- Auto dimming & folding mirrors
- AVANTGARDE styling
- Blind Spot & Collision Prevention Assist
- Partial LED head lamps
- Sports Package with 18-inch alloy wheels
In addition, the E 200 is now equipped with a new Euro 6 M274 4-cylinder petrol engine that produces 135Kw & 300Nm
of torque (+30Nm). More equipment and more power, while maintaining the same MLP*.
E 220 CDI
The most attainable diesel variant enjoys the same high level of standard equipment as the E 200 petrol with identical
styling. With a host of new standard features and MLP* price reduction of $3,400, the customer advantage for the new E
220 CDI is circa $11,000 added value.
E 250
The new E 250 is in the sub $100,000 luxury car segment with unparalleled value and incredible technology (Customer
Advantage $16,000). New standard features include:
- Active Park Assist
- ARTICO dashboard
- Auto dimming & folding mirrors
- Driver Assistance Package PLUS**
- Full LED headlamps
- Keyless-GO package
- Memory front seats
- Sports Package with 19-inch alloy wheels
** Driver assistance system moves even closer towards autonomous driving with new functions:
- DISTRONIC PLUS with Steering Assist
- PRE-SAFE® Brake with active pedestrian protection
- PRE-SAFE® PLUS
- BAS PLUS with Junction Assist
The new Euro 6 M274 4-cylinder petrol engine delivers an extra 40Nm compared to the outgoing engine.
E 250 CDI
The E 250 CDI is under $100,000. With improved pricing*, the E 250 CDI also enjoys the same high level of standard
equipment as the E 250 petrol. The price* and product measures translate to a customer advantage of circa $19,000 added
value. The E 250 & CDI represent an outstanding higher specification level.
E 300 BlueTEC HYBRID
The technological leader of the E-Class range is the E 300 BlueTEC HYBRID at $108,900*. In addition to the host of
standard features that the E 250 & CDI enjoy, the E 300 BlueTEC HYBRID offers hybrid technology.
This model is powered by a 4-cylinder diesel engine that produces 150kW & 500Nm. The diesel engine combines with
an electric motor that produces 20 kW & 250 Nm to produce a harmonious overall concept.
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The hybrid is unique, as the combustion engine is diesel, rather than typical petrol hybrid engines. This concept
combines the excellent fuel economy of a powerful 4-cylinder diesel engine (over long distances at high speed) with the
advantages of an efficient hybrid in city (stop & go) traffic.
The space-saving installation in the engine compartment ensures the generous interior dimensions and luggage
compartment capacity remain unchanged. The combined fuel figure of 4.3l/100km sets a new benchmark in fuel efficiency
and emissions in the large car segment.
E 400
The 6 & 8-cylinder engine offering include the E 400 6-cylinder bi-turbo at $128,900* Sedan or $136,700* Estate.
The E 400 produces 245kW & 480Nm and can accelerate 0-100 km/h in just 5.3 sec! (Sedan). In addition to a MLP*
reduction of $3,335 (compared to the outgoing E 350) the E400 provides a net customer advantage of approximately $21,000.
New standard features include:
- 360° camera
- ARTICO dashboard
- DAB+ tuner
- Driver Assistance Package PLUS
- Full LED headlamps
- Keyless-GO Package with Hands-Free Access
- Harman Kardon® Logic 7® surround sound system
- Sports Package with 19-inch Alloy Wheels
- Sunroof
- Surround View
E 63 AMG S
The S-Model produces 800 Nm & 430kW, which is an additional 20kW compared to the outgoing E 63 AMG (equipped with
Performance Package). Available in RHD only, the 2WD chassis delivers a blistering 0 – 100 km/h in just 4.1 sec! Like all
E-Class models, this car enjoys more standard equipment compared to the outgoing E 63 AMG (equipped with Performance
Package):
- 360° camera
- AMG Illuminated door sills
- AMG Locking differential
- Active Park Assist
- DAB+ tuner
- Driver Assistance Package PLUS
- Full LED headlamps
The E63 AMG Estate has not been included in the range at this time, with the E400 Estate offering a unique high
performance seven seat model at $136,700* and a 0-100 km/h time in the mid five second range.
Mercedes-Benz E-Class Saloon pricing*
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MLP* |
E 200 |
$79,900* |
E 220 CDI |
$82,400* |
E 250 |
$96,400* |
E 250 CDI |
$98,900* |
E 300 BTH |
$108,900* |
E 400 |
$128,900* |
E 63 AMG S (430kW) |
$249,900* |
E-Class Estate
E 200
The E200 Estate presents a new opportunity for buyers in the luxury wagon market who seek uncompromised safety,
versatility, luxury and the reassurance of the three pointed star. The E200 Estate brings the E-Class Estate model
line-up to three models and it hits the market priced under $100,000 on-road. The E 200 Estate has the looks, value,
safety and practicality that will attract customers who may have previously considered the R-Class which is no longer
in production.
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The E 200 Estate enjoys the same high level of standard equipment as the corresponding saloon, with a host of unique
estate features:
- Adaptive damping and self-levelling rear suspension
- Electric rear tailgate with individually programmable opening angle
- Roof rails
- Rear window wiper with automatic activation during reverse travel
- EASY-PACK rear seat folding facility (1/3:2/3 split) including release lever on backrest and in cargo area on D-pillar
- Fold-down bench seat with 3-point seat belts in load compartment
- EASY-PACK load compartment cover and cargo retaining net
- Sun blinds for the rear doors
E 250 CDI & E 400
The E 250 CDI & E 400 Estate models enjoy the same high level of standard equipment as the corresponding Saloon
models, however in lieu of 19-inch alloy wheels, the E 250 CDI & E 400 Estate models are equipped with (950) AMG
Sport Package & 18-inch AMG alloy wheels.
Mercedes-Benz E-Class Estate pricing*
|
MLP* |
E 200 |
$86,900* |
E 250 CDI |
$106,700* |
E 400 |
$136,700* |
NOTE:
* Manufacturer's List Price (MLP) excludes dealer delivery fees and the numerous statutory charges (commonly known as
on-road costs). Additionally, please note that all prices, fees and charges are subject to change without notice, as are
the specifications.
E&OE.
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