New Mazda BT-50 revealed
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15th October, 2010
Mazda has announced a new direction for their utility.
Mazda has unveiled the new BT-50 that signifies the company's new direction for their ute. It was
developed as an “active lifestyle vehicle,” and is intended to further extend the appeal of a utility
from traditional business users to a wide range of customers, including families and pleasure-seekers.
The BT-50 is Mazda’s only offering in the utility segment. It is an established one-tonne utility
that has found buyers all over the world.
In developing the new model, Mazda intended to expand its appeal to customers who lead active
lifestyles and have needs that cannot be met by conventional utilities. It provides a solution for a
wide range of customers who lead active lifestyles and offers all the functionality required for
business use combined with passenger car-like comfort for family use; and for active customers in
Australia and Europe, it is the perfect answer for all kinds of outdoor leisure activities. In this way,
the new Mazda BT-50 has been developed to fulfill the varied requirements of customers in global markets.
To ensure all these aims were met, the new BT-50 was developed under the theme, “active lifestyle
vehicle.” The result is a utility that intends to offer a unique combination; expressive styling,
quality interior, smooth ride, sporty and responsive driving dynamics that reflect Mazda’s 'DNA',
together with environmental and safety performance.
Design
As Ryo Yanagisawa, chief designer of the new Mazda BT-50 explains: “Mazda’s brand message is
Zoom-Zoom, which refers to the emotion of motion first experienced as a child. With the all-new BT-50,
we aimed to express this emotion through the design, and we drew a lot of inspiration from various
“movements” in the world around us. For example, we had a photograph of a lion. He looked like a
magnificent predator with his muscles all bunching up as though he was about to pounce on his prey.
His sinews were stretched taut ready to strike, and his mane framed a sharp, masculine countenance
that seemed to say, ‘I am the proud king of the beasts!’ In profile, that lion appeared to be both
intelligent and powerful. I really wanted the design of the truck to project that kind of image. This
kind of inspiration was the basis of the emotional design that we worked so hard to achieve with the
all-new BT-50.”
Exterior – Lively and Imposing Styling
Without detracting from the strength or the level of functionality, Mazda wanted to give the
exterior of the new BT-50 an 'athletic' design, overflowing with movement, that would make people
immediately want to get in and drive. The crisp lines will have owners looking on with pride.
The finished car has a beauty and individuality that can be recognised at a glance from any angle,
even up to 100 metres away.
- Casting off the conventional boxy image of a utility, the dynamic lines are in tune with other
Mazda model
- Further evolving Mazda’s traditional prominent front guards, 'muscular' lines flow from the
guards along the body sides. A front fascia with a bold, overwhelming presence and an individual
rear end
- Mazda’s family face, the five-point grille, is further evolved for a more imposing expression
with the headlights and a chrome crossbar forming a large pentagon
- The headlights have a bold boomerang shape, elaborate details and a functional beauty
- A first in the segment — the taillights are stretched horizontally, reaching around the corners
and across the tailgate, for a sporty and refined rear view that is similar to a premium SUV
Interior – Sporty and Personal Space
Mazda gave the interior of the new Mazda BT-50 a more sporty and personal feel to complement the
dynamic exterior image, and provide a comfortable space to rival Mazda’s current passenger car
standard. The dashboard is designed to wrap around the driver and provide an environment that
supports enthusiastic driving. It raises anticipation for a sporty and responsive driving
experience that goes beyond any conventional utility.
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- The flowing design smoothly connects the centre of the instrument panel to the raised centre
console, which has may not have been seen in a utility previously
- The dashboard has an asymmetric design to provide optimal space on each side; it reassuringly
wraps around the driver and provides an open space for the passenger
- Four bold metallic panel strips on the door trim and sides of the centre console express
dynamism and seem to be supporting the interior space
- A metallic outline highlights the two cylindrical metres and connects them via a centre strip to
improve readability and enhance the sporty, driver-oriented impression of the instrument panel
- The audio control panel and the climate control switch panel, which has independent driver and
passenger-side temperature controls, form an occupant interface.
With modern styling both inside and out, the new Mazda BT-50 offers something new in the utility
segment. It's due in Australia during 2011.
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