Mazda wants to add some bite to the Big Apple. The Hiroshima-based company will use the 2005 New York International Motor Show to reveal the 3rd Generation MX-5 Limited, a unique, launch edition of the all-new MX-5 roadster, the next generation of the best selling two-seat, open-top sports car of all time.

The limited edition launch model commemorates the all-new MX-5's evolved "lots-of-fun" character and 'jinba ittai' driving attributes, and marks its global sales kick-off, slated for the latter half of 2005. 'Jinba ittai' (pronounced 'gin-buy ee-tai') is a Japanese expression that literally means "rider and horse as one" and conveys the harmony felt between car and driver in motion. The limited edition production run will be 3,500 units for global markets, and sales are being synchronized with the start of sales for the all-new MX-5 roadster.

The interior and exterior design of the new Limited features glossy chrome-silver parts as a salient design element, accentuating the feeling of high quality, and evoking the classic and the modern combined in a lightweight, open-top sports car. The inherent dexterity and light, responsive feel of the MX-5 is also expressed in the 17-inch aluminium alloy wheels with a newly-developed silver finish --a hue created to sparkle like that of a finely crafted Japanese sword. All MX-5 3rd Generation Limited models will come equipped with the 2.0-litre MZR engine and a six-speed manual transmission; each will carry a unique badge stating the sequential production number. The show model has a Velocity Red Mica exterior --exclusive to the limited edition--matched with deep crimson leather seats. Additional colours will be available.

At the annual New York Motor Show, Mazda will also feature additional versions of the all-new MX-5. Other key Mazda vehicles will be exhibited in its Zoom-Zoom showroom, including the all-new Mazda 5 (Premacy) and an upgraded model of the award-winning Mazda 6. The show runs from 25th March to 3rd April, 2005.