More than 1.8 million first generation Mazda 3s have been sold in more than 100 countries around the world; almost 150,000 in Australia alone since its launch in January 2004.

With the first-generation Mazda 3, Mazda proved that small cars can be stylish and fun to drive as well as economical and affordable. And Australians voted with their wallets, making the Mazda 3 one of the best-selling passenger cars in Australia.

The second generation Mazda 3 will take the core Mazda 3 qualities to even greater heights, further cementing Mazda 3's popularity with Australians.

Mazda Executive Vice President Philip Spender said, during a recent visit to Australia, that the new Mazda 3 will be presented in the 'metal' at the Los Angeles Motor Show (USA) on 19th November, 2008 (to the media) then on 21st November, 2008 (to the public).

Shortly after that the new generation Mazda 3 five-door hatchback will debut on the European continent, Mr Spender indicated.

"I think it's only fitting that a car that accounts for one-third of Mazda's global sales should have a truly global reveal."

Mr. Spender said the Mazda 3, and small cars in general, are increasingly significant in markets around the world.

"The rising cost of fuel is changing the automotive consumer landscape not only in Australia but around the world. That, and the increasingly high cost of living is driving consumers towards smaller, more affordable, more economical vehicles.

"As a result we're seeing increased levels of equipment, prestige, performance and refinement in small cars, making them even greater value."