The Maybach high-performance show car "Exelero" was unveiled to the world for the first time last week in the Tempodrom in Berlin. The 700-hp two-seater with a V-12 biturbo engine is a unique custom model produced for Fulda Reifenwerke, which is using the Maybach Exelero as a reference vehicle for a newly developed generation of wide tyres. The German manufacturer of luxury cars built the unique model as a modern interpretation of its legendary streamlined sports car from the 1930s, thereby forging a link with the historical predecessor, which at that time was likewise based on a powerful Maybach automobile (SW 38) and used by Fulda for tyre tests.

The Exelero embodies the highest expression to date of the Maybach individualisation strategy of offering specific custom solutions on request. In initial tests on the high-speed track in Nardo (Italy), the unique vehicle reached a top speed of 351.45 km/h (FIA*-standard unit of measurement). Developers at Maybach designed the custom model with the participation of students from Pforzheim College. The Exelero was built by the prototype specialists at Stola in Turin (Italy). There are no plans to produce the model in series.