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Mahindra Readies For Mid-Year Launch

 

 

22nd March, 2007

Mahindra Pikup

TMI Pacific continues to prepare for the launch of a new-to-Australia utility vehicle; the Pik-Up from Mahindra in June 2007.

Michael Tynan, Chairman of TMI Pacific said, “We were delighted by the solid interest and positive feedback expressed by potential dealers from across the country at our February Dealer Open Day."

“Our extensive countryside road tests, where the vehicle had to endure the toughest of elements, have demonstrated that the Mahindra brand produces the best all round vehicles in the utility market and dealers surveyed on the day couldn’t have agreed more with our findings.”

Earlier this year, road tests were conducted by 20 rural property holders in Central West NSW over a two month period. The farmers were instructed to use the Mahindra Pik-Up as they would any other farm vehicle and the results were satisfying for the newly formed importer.

Given the drought impacted terrain, the overall consensus was that the Mahindra Pik-Up presented a multi-purpose vehicle that performed the job for which it it was manufactured. It was found to be comfortable and easy to drive both on and off the road. It was found to have excellent power and fuel economy, good speed and forward visibility, a tight turning circle, with the car often described as versatile, reliable and hardy.

The vehicle is likely to appeal to rural drivers, but due to its large tray and sporty look and feel, it will also be a very attractive option for trades people and sports people wanting to transport their equipment easily. The spacious dual cab can also serve as a family car.

“We have no doubt that the dealers chosen to carry the product will generate strong sales as Australians begin experiencing the benefits of the Pik-Up from Mahindra first hand,” says Tynan.

The Mahindra Pikup is manufactured in India.



Other Mahindra content: here.



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