Land Rover gains new sales record in UK
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Land Rover Freelander 2
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Land Rover
8th April, 2010
Land Rover UK, the Company’s largest market, has recorded the
best ever month of sales in March 2010. Sales were up 67% on the same month last year selling over 11,300
vehicles and recording the highest sales for any month in the company's 62 year history.
March 2010 is the seventh consecutive month of improvement for Land Rover signalling an increasingly stable
marketplace. Phil Popham, managing director, Land Rover commented: "Land Rover UK has had an incredible start
to 2010 - March has seen an all-time record in our home market which is extremely encouraging."
"The sales increase is mainly owed to the phenomenal response received from customers and media to the
award winning 2010 model year Range Rover, Range Rover Sport, Discovery 4 and Freelander 2. It is the most
efficient and technologically advanced line-up of vehicles Land Rover has ever had, ensuring a continued demand
for our brand," added Mr. Popham.
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Global retail sales also rose in March by more than 43%, and 36.6% in the first quarter versus 2009. Land
Rover has delivered an improvement in the majority of markets with a particularly strong performance in Europe
and emerging markets. China has risen by 168% month on month with the best quarter ever, up 192% on first
quarter of 2009; whilst sales in Korea have risen by 149% and in Brazil sales are up by 101%.
Following on from the UK, North America remains the second largest market where March sales were up approx
23%, with 2,975 units sold in March 2010 and China is now the third largest market with over 2,000 vehicles
sold.
Other European markets which saw a good sales performance in March were Switzerland up 139%, Turkey up 150%,
Austria up 53.4%, Spain was up 67.2%, Germany up 59%, France up 27.8% and Netherlands up 38.6%.
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