"Land Rover's global success and enviable reputation has been built over the last 60 years on the manufacture of robust and dependable vehicles that can tackle any driving condition in any terrain – and this was the inspiration for the spectacular Central Feature Sculpture. For me, this is one of the most awe-inspiring and memorable displays we have ever had at the Festival. It's arguably our most artistic too, with its naturally rusted steel structure. It is certainly magnificent," commented Lord March at the reveal on Thursday night.

Land Rover, this year's featured marque, will celebrate its 60th anniversary at the Festival with a strong presence showcasing its past, present and future. The first ever pre-production Land Rover from 1948, affectionately known as HUE, will be on display alongside the current product line-up, the Defender SVX Limited Edition – launched to mark the milestone anniversary – and the acclaimed LRX concept cross-coupe – a bold evolution of Land Rover design that signals the brand's future direction.

Terrapod and mini-terrapod – Land Rover's dynamic demonstration displays will also be available for those who want to test out the capability of Land Rover's key products and all proceeds will go to charity. The Company will also be providing a fleet of support vehicles for use by the marshalls.