The sponsorship forms part of Land Rover's sustainable development policy, which outlines the company's commitment to developing the business responsibly and ensuring sound environmental practice in all Land Rover activities.

Land Rover's first act in support of Earthwatch has been to supply a Defender for work in the Samburu, Kenya. This vehicle is currently contributing to a number of projects, including surveying Grevy's Zebras on community lands and within the Lewa Conservancy, as well as an in depth study into conflict between carnivores and livestock for limited water resources.

Nigel Winser, Executive Director of Earthwatch (Europe) said: "The vehicles that Land Rover provide will support the programmes where off-road capabilities are required. This will improve the quality and safety of the field research we undertake to understand, manage and conserve the natural resources of the world in a sustainable manner. I know these Land Rovers will be welcomed by our local scientists and the communities with whom we work."

Land Rover has pioneered responsible off-roading through its 'Fragile Earth' policy for many years and currently works with four other sponsorship partners; Royal Geographical Society (RGS), China Exploration and Research Society (CERS), Born Free and Biosphere Expeditions. Land Rover supplies a quarter of the global aid agency market and the vehicles are utilised by emergency services, police, ambulance and mountain rescue teams worldwide.