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Four Million Land Rovers
9th May, 2007 | ||||
Land Rover passed a milestone when the four millionth vehicle rolled off
the production line recently, 59 years after production began at the company's
factory in Solihull. The car, a Discovery 3, was donated to the Born Free Foundation, a charity
dedicated to wildlife conservation and animal welfare. It will become a 'Rapid
Response Rescue' vehicle for deployment across the UK and Europe. Will Travers, Born Free chief executive, said, "This important vehicle will
enable us to carry out important frontline conservation and animal welfare
missions at will. Without Land Rover's support we simply would not be able to
reach some of the off-road remote destinations or tackle some of the rescues
that are a vital part of our work." This (northern) summer is likely to see the Born Free Rapid Response Rescue
Discovery 3 extensively used by Born Free's partner, British Divers Marine Life
Rescue, rescuing, treating and releasing stranded or abandoned marine mammals,
especially Common and Grey seals, who frequently get into trouble along
Britain's shores during the breeding season. Born Free has been one of Land Rover's Global Sponsorship Partners since
2002. The sponsorship includes financial and vehicle support in the UK, Kenya,
Ethiopia, South Africa and Sri Lanka. In 2006 Land Rover's support contributed
to the relocation of three lions from France to Shamwari in South Africa. Land Rover has pioneered responsible off-roading through its 'Fragile Earth'
policy for many years and currently works with Earthwatch, Royal Geographical
Society (RGS), China Exploration and Research Society (CERS) and Biosphere
Expeditions. Land Rover helps sustain over 50,000 jobs and exports 78% of all production,
generating substantial wealth for Britain. Since the production of the 3
millionth Land Rover in 2001, an average of 700 cars have rolled off the
production lines per day. Phil Popham, managing director of Land Rover, said, "We are delighted to hand
this car over to Born Free. The production of the four millionth Land Rover is a
major milestone and it is only fitting that it goes to such a worthy cause. I'm
proud of our support for the charity and the company's contribution to both the
local and national economy over the past 59 years." |
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