| ||||||
|
Land Rover Sets Global Sales Record In 2006
10th January, 2007 | |||||
Land Rover has achieved a global sales record for the second year running. In
2006, the 4x4 manufacturer sold 192,500 vehicles around the world, an increase
of 4 per cent (8,500 vehicles) on the previous year. The year saw the USA become Land Rover's largest single market with a sales
increase of 3.5 per cent. Sales in the highly competitive US market were driven
by the phenomenal success of the Range Rover Sport, which saw an 80 per cent
growth. There was also significant progress in emerging markets like Russia,
which saw its sixth successive year of growth and the Middle East and North
Africa region where sales increased by 54 per cent and 43 per cent
respectively. In the UK, sales of Range Rover Sport and Range Rover increased by 52 per
cent and 12.5 per cent respectively in a year which saw the run out of
Freelander, which ceased production in July. The all new Freelander 2 only went
on sale in the UK in December, but still notched up nearly 900 sales in this
traditionally short sales month. Phil Popham, Land Rover's Global Managing Director, said, "This is a
fantastic achievement given we were without our volume product for most of the
year and provides a firm foundation for the launch of the all new Freelander 2,
a vehicle designed for a global market. We need to maintain this momentum in
2007 and continue to make progress in new markets." Land Rover's modern, clean and efficient diesel engines are now dominating
the UK market, accounting for 92 per cent of sales. Demand for the new TDV8
Range Rover saw diesel derivatives of the model surge by 145 per cent in the
final quarter of last year. John Edwards, Land Rover's UK Managing Director, said, "The Range Rover is
the UK's best selling luxury car and with this new engine customers can get
petrol levels of performance with a 32 per cent improvement in fuel
economy." Sales of Range Rover Sport have exceeded 75,000 since its launch to become
Land Rover's best selling model. Discovery 3 continues to collect critical
accolades with 85 international awards to date. In Australia, Land Rover sales increased by 9.7% in 2006. In 2005 Land Rover
sold 3,092 units in Australia. However, sales increased to 3,392 units in
2006. |
ABN 47106248033 |
All rights reserved. |