England's annual Land Rover Show takes place at the Heritage Motor Centre, Gaydon during the Bank Holiday weekend 30th April and 1st May. This year the show will be opened at midday on Saturday (30 April) by Lynn Bowles, BBC Radio 2 broadcaster. Lynn is an avid Land Rover enthusiast and will be providing commentary during the Show, on the exhibits and entertainment during the weekend. There will be plenty of activities for all the family from quizzes, competitions to chauffeur-driven rides in the new Discovery 3, as well as an opportunity to see the new Range Stormer concept vehicle.

On Sunday morning a hundred classic Land Rovers, which have been selected from the Association of Rover Clubs to represent 57 years of production at Solihull, will gather at the Land Rover factory where Colin Green, Global Marketing Director for Land Rover will launch the Heritage Run at the 'Home of the Legend'. The vehicles will depart in convoy from the Land Rover factory gates at Damson Lane Solihull and make their way through the Warwickshire countryside to the Heritage Motor Centre at Gaydon.

Unusually, this year the classic Heritage Run will be led by two new vehicles, which come from the museum collection at Gaydon; the new Range Rover Sport and the new Discovery 3, closely followed by the first Discovery (1989) and the last Classic Range Rover (1996). The last vehicle, but by no means the least vehicle on the Run will be the oldest Land Rover on the road today - the first Series 1, affectionately known as ‘Hughie’ because of the registration HUE. This vehicle was built in 1948 at the factory in Solihull and donated to the museum by Land Rover. Tim Byran, the new Head of Collections at the museum, will drive this historic vehicle.

The first Heritage Run took place in 1998 as a key milestone event to celebrate the 50th anniversary of Land Rover. Since then the run has become an integral part of the Heritage Motor Centre's events calendar.