Crossover vehicles can be part-SUV, part-MPV, part-wagon and part-hatch and they suit the needs of "transitionals", people who are entering a new stage in their lives and want a new type of car to match their changing needs.

"Rondo is a new approach to the crossover segment. No other vehicle has quite the same configuration of seats, doors and body style," said Peter Nochar, Chief Operating Officer at Kia Motors Australia. "It combines the benefits of four conventional segments in one package - the Urban Recreation Vehicle."

Rondo's high ride height, good visibility, functionality and adaptability deliver that sense of being 'above the traffic' that many drivers find so appealing in SUVs.

Its individual looks and style, a compact and manoeuvrable body shape, good fuel efficiency and safety equipment package echo the features found in the hatchbacks often favoured by younger Australian drivers.

For occasions when five seats just aren't enough, Rondo offers easy 7 seat flexibility with third row legroom for real people in a spacious, airy and well equipped passenger compartment.

Finally, when cargo carrying capacity becomes the number one priority, Rondo has the space and functionality of a load-lugging wagon.

With the interior space and flexibility of a 7 seater, a 5 seater or even a 2 seat van, Rondo will be the ultimate Urban Recreation Vehicle.

"Kia has always been a brand that gives owners a little bit more, with outstanding value. At an entry price of just $24,990 (RRP), this will be the best priced 7-seat vehicle in Australia," said Mr Nochar.