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All-New Jeep Cherokee For 2008
9th April, 2007 | ||||
The next generation Jeep Cherokee (known as the Jeep Liberty in North
America) has been unveiled at the 2007 New York Motor Show. Although
troubled by financial problems, Chrysler Group continues its product
renewal programme at full speed. Jeep, seemingly undisturbed by its last
placing (33rd out of 33 brands) in a survey regarding warranty claims which
was recently conducted by Warranty Direct, is amongst the Chrysler brands,
together with Chrysler and Dodge, which is introducing many new models in
an endeavour to arrest falling sales in their home market. All-new from the ground up for 2008, the Jeep Cherokee offers two four-wheel-drive
systems – Command-Trac® and the all-new Selec-Trac® II. On-road ride and
handling have been improved and refined with the new independent front
suspension, new five-link rear suspension and rack-and-pinion steering. The Cherokee’s exterior has been redesigned, and takes on a more rugged,
classic Jeep look that is sure to catch the attention of current Jeep
Cherokee owners. Inside, cargo and storage space
increases and seat comfort improves. Making its world debut is the new Sky
Slider™ full-open canvas roof, an industry-exclusive; giving the Jeep Cherokee
an open-air experience. Remote start, rain-sensing wipers,
memory seats and mirrors, and express up/down windows are added to the vehicle’s
list of available features and options. There are two models – Jeep
Cherokee Sport and Jeep Cherokee Limited. “The all-new 2008 Jeep Liberty (Cherokee) stands out from the competition by
offering customers classic Jeep design, two four-wheel-drive systems, refined
on-road ride and handling, cargo and utility, as well as features that are not
typically found on vehicles in the mid-size SUV segment,” said George Murphy,
Senior Vice President – Global Marketing, Chrysler Group. The all-new Jeep Cherokee is designed to appeal to customers who are looking
for Jeep 4x4 capability as well as comfort and convenience. It is targeted to
young couples and new families, as well as professional, young single men and
women between 30 and 40 years of age, balanced male to female. Jeep Cherokee
owners will balance day-to-day responsibilities with their passion for adventure
as well as the outdoors. They are athletic and pursue activities that combine
their various interests with their active lifestyle. The new Jeep Liberty
(Cherokee) will be available at North American Jeep dealerships starting in the
third quarter of 2007. Engineering Design
Safety and Security Technology SIRIUS Satellite Radio provides U.S. customers with 130 channels, including 100 percent commercial-free music, sports, news, talk, entertainment, traffic and weather. And the UConnect® hands-free communication system uses Bluetooth® technology to provide wireless communication between the customer’s compatible mobile phone and the vehicle’s on-board receiver. Australian Market |
ABN 47106248033 |
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