20th January, 2006
The Jaguar XJ has already collected its
first award of 2006, topping the Luxury Car category at the Fleet Excellence
Awards, voted for by readers of Fleet Week and Fleet Management
magazines.
"The Jaguar XJ oozes feel-good factor,
and the new 2.7 V6 especially makes good business sense," said Guy Bird, editor
of Fleet Management magazine, commenting on the award.
Since its introduction, the XJ's sophisticated styling and lightweight
all-aluminium construction have proved a real success in the UK, consistently
commanding around half of all petrol sector sales and almost a third of sales
in the entire premium F-sector. Now, with the new XJ 2.7 TDVi, Jaguar's luxury
flagship adds an even stronger reason for customers to choose the Jaguar XJ.
"How does a 35mpg combined fuel economy
sound? Or a BIK figure that saves £50 a month over the equivalent BMW, or £59
over a diesel Mercedes S-Class. Beyond the diesel there’s the entry-level 3.0
V6, and 3.5 and 4.2 V8 petrols which are sure to have accounted for many of the
votes from chairmen and MDs alike," Bird added.
"The opinions garnered from the
combined readership of Fleet Management and sister title Fleet
Week, 32,000 in total, amply cover the whole UK fleet industry. These
decision makers are collectively responsible for the purchase of a million-plus
vehicles every year, well over half of all new cars sold in Britain. In short,
their views matter."
Robert Aitken, Corporate Operations
Manager, Jaguar UK, welcomed the award: "Jaguar is delighted that the XJ has
been voted best luxury car by readers of Fleet Week and Fleet
Management. With its revolutionary lightweight aluminium construction, XJ’s
3.0, 3.5 and 4.2 litre petrol derivatives have been delivering class leading
performance and handling characteristics ever since the launch of the new XJ.
"The introduction of the XJ TDVi Diesel
derivative last year means that Jaguar is now able to compete head on with other
luxury brands in this extremely competitive sector. With its lowest BIK tax
rates, coupled with best-in-class levels of noise reduction and refinement, the
XJ TDVi is a deserving winner and we look forward to its first full year in the
market place."
The XJ also contributed to Jaguar
ending the year on a high with its best ever December, driven mainly by strong
demand for its new diesels in XJ and X-TYPE.
Other Jaguar news: here.
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