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Jaguar XJ Voted 'Luxury Car Of The Year'
30th January, 2007 | ||||
The Jaguar XJ has been named 'Luxury Car of the Year' for the second consecutive
year in the UK at the Business Car Awards 2007. Voted solely by Business Car readers,
the Jaguar XJ was first choice over competition from BMW, Audi and Lexus. Geoff
Cousins, Managing Director of Jaguar in the UK said: "We are delighted to win
this award for the second year running, particularly as it was voted for
exclusively by Business Car readers. This recognition reinforces the growing
sales success of XJ in the UK market demonstrated by a 23% increase in 2006,
compared with 2005. With the introduction of the diesel engine in 2005, the XJ
has become a much more competitive vehicle in both the fleet and retail market." Tristan Young, Editor-in-Chief at Business Car said: "Despite the launch of a
new Mercedes S-class in the past year, Jaguar’s XJ still took the honours in
this class. There may not be many cars that qualify under the ‘luxury car’
heading, but that doesn’t mean the competition isn’t tough. In fact, at this
level competition is arguably tougher than many other segments. For luxury car
buyers things have to be just about perfect and the XJ has been voted most
perfect." In the UK, the Jaguar XJ boasts just over 20% share of the large luxury
segment and has historically outsold all of its major competitors since launch
in 2002. Additionally, with the recent introduction of the 2.7 litre diesel engine
into the XJ Long Wheelbase, Jaguar has now become a strong competitor in the
UK's ever expanding chauffeur market. In fact, Jaguar will shortly be launching
a dedicated programme targeting chauffeuring companies in the UK. In London alone, over £36 million was spent last year on chauffeur vehicles
making it one of the strongest sectors of the luxury car market. The
petrol-powered XJ Long Wheelbase costs significantly less than its nearest
competitor, so with the addition of Jaguar's economical diesel engine in the
lightweight aluminium XJ, it becomes an even more attractive proposition. Jaguar dealers have also been praised by corporate customers in the seventh
annual Sewells Fleet Operator Attitude Survey. The Jaguar dealer network was
rated highest among customers recording a 74% satisfaction rating against an
industry average of 67%. The UK's Jaguar dealers came out on top when considering
initial expression of interest, vehicle delivery and aftersales service. Other notable awards for the Jaguar XJ include 'Best Luxury Car' at the UK's
2006 Fleet World Honours and 'Diesel Car of the Year' at the Scottish Car of the
Year Awards 2005. In Australia, some 1,011 Jaguars were sold during 2006, up from 975 units in
2005. |
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