Hyundai i40 to debut this week
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Hyundai Motor Company intends to debut the all-new i40 sedan
at the 2011 Barcelona Motor Show (Spain) later this week.
The launch of the Hyundai i40 sedan follows the global reveal of the i40 wagon at the Geneva Motor Show
in March this year. The i40 sedan will be the latest model to be unveiled under the company’s new brand
slogan – ‘New Thinking. New Possibilities.’
The i40 sedan boasts a purely European identity having been designed and engineered at Hyundai’s
European R&D headquarters in Russelsheim, Germany; and represents the next evolution of the company’s unique
design language, ‘fluidic sculpture’.
The ‘fluidic sculpture’ design DNA utilises flowing lines inspired by nature to provide a dynamic
exterior and was introduced on the Hyundai ix-onic concept car at the 2009 Geneva Motor Show. Since this
debut, ‘fluidic sculpture’ has been the design inspiration behind all new Hyundai models, such as the
ix35 and i45.
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The design concept key words for the i40 sedan are ‘modern flow’ and ‘premium wing,’ all evolving from
the fluidic sculpture philosophy. Hyundai designers wanted an emphasis on making fluidic volume with a
modern touch as well as a sophisticated wing-like detail.
“We have used very strong, fluid lines from front to rear to give i40 a distinctive appearance,”
commented Thomas Bürkle, Chief Designer at Hyundai Motor Europe Technical Centre. “We wanted to move
away from the typical three-box sedan and create a car that was in keeping with the sporty nature of the
i40 wagon. By sculpting a low, elongated roof line, we’ve given the i40 sedan a striking coupe-like
silhouette,” he added.
“While the exterior of the i40 sedan stands out for its fluidic form and distinctive appearance, the
interior has been shaped to deliver practicality and comfort to the driver and passengers in a
high-quality package,” Thomas Bürkle concluded.
“The new i40 wagon, first shown at the recent Geneva Motor Show has now been confirmed for the
Australian market and will go on sale in late 2011,” said Oliver Mann, Director of Marketing, Hyundai
Motor Company Australia. “We are still reviewing the business case for bringing the i40 sedan to
Australia. We are hoping to make a decision later in the year.”
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