Hyundai i40 for Australia
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Hyundai
21st February, 2011
Although Next Car revealed an image of the upcoming
Hyundai i40 wagon on
24th December,
2010, Hyundai Motor Company Australia has indicated that the all-new i40 is under consideration for an
Australian release. The new model is due to make its world premiere at the 2011 Geneva Motor Show next
month. The debut of i40 coincides with Hyundai’s launch of its new brand slogan ‘New Thinking. New
Possibilities.’ The i40 reflects the spirit of change at Hyundai and represents the company’s bold new
concept of ‘modern premium’ – the philosophy that premium quality and characteristics should be accessible
to everyone.
The i40 is the company’s first mid-size vehicle to be developed specifically for the European market,
with a package of powertrains, equipment and technology tailored for European tastes. The wagon will be
shown in Geneva, and this will be the first i40 body style to be introduced to Europe, with a sedan
variant to follow later in 2011.
Designed and engineered at Hyundai’s R&D headquarters in Rüsselsheim, Germany, the i40 is the latest
Hyundai model to have a European identity. Taking styling cues from Hyundai’s ‘fluidic sculpture’ design
language, i40 maintains signature features such as the hexagonal grille, which is flanked by two
jewel-like headlamps. This gives a contemporary, confident look that is accentuated by the characterful
lines that connect the front and rear of the vehicle, adding to the i40’s eye-catching, sophisticated
style.
In line with Hyundai’s commitment to make products and features available to everyone, the i40 has a
class-leading level of standard equipment. Among the specification are three segment ‘firsts’: heated
and reclining front and rear seats; a heated steering wheel; and an active demist system that
automatically detects and clears condensation on the windscreen.
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The ‘modern premium’ concept is also evident in the efficient powertrain choices available to i40
buyers. Running Hyundai’s 1.7-litre diesel engine, codenamed ‘UII’, the i40 emits just 113 g/km of CO2
emissions – a best-in-class figure that also demonstrates the advances the company is making towards
improving eco-technology.
“Offering more for less has always been a fundamental principle at Hyundai, and now we are
advancing this with our new brand direction under the ‘New Thinking. New Possibilities.’ slogan,”
said Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe. “The i40 is a perfect
example of how we are offering the best and making it accessible to everyone. From stunning design and
specification, to industry-leading technology and aftersales care – the i40 sets itself apart from its
competitors.”
The i40 will be joined on the Geneva stage by Hyundai’s ground-breaking new 1+2 door
Veloster coupe,
most likely set for launch in Australia later in 2011. The
Curb concept
will also be shown,
highlighting the latest telematics technology from Hyundai in an ‘urban-ready’ design. Both these cars
received their world premieres at the Detroit Motor Show last month and will be making their European
debuts in Geneva.
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