Hyundai's new i30 for 2012
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Hyundai
10th August, 2011
Hyundai has released the first rendering of the
next-generation i30, revealing an exciting new look for the company’s best selling C-segment hatchback. It
will be unveiled at the 2011 Frankfurt Motor Show (IAA) in September.
The all-new i30 was designed and engineered at the Hyundai Motor Europe Technical Centre in Russelsheim,
Germany, and represents the next evolution of the unique form language, ‘fluidic sculpture’ – the company’s
distinctive design format.
The ‘fluidic sculpture’ ethos utilises flowing lines inspired by nature and modern architecture to give
a constant three-dimensional presence to Hyundai vehicles, and was introduced as the Hyundai ix-onic
concept at the 2009 Geneva Motor Show. Since this debut, ‘fluidic sculpture’ has become the design language
behind all the new Hyundai models launched in Europe.
Thomas Bürkle, Chief Designer, Hyundai Motor Europe commented: “When designing the new i30, we used
strong, fluid lines to sculpt a car which looks athletic while exuding a sense of constant motion, even
when stationary. From the rendering, you can see how we managed to give the car a bold stance, transmitting
a confident attitude through sporty characteristics and dynamic proportions. In this way, the car is very
close to the recently unveiled i40, and we want people to recognise the Hyundai design 'DNA' on those two
models.”
The next-generation i30 is also recognisable thanks to Hyundai’s signature front face – the hexagonal
shaped front grille.
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“The hexagonal appearance is unique to Hyundai, with the jewel-like front headlamps which flank the
grille adding a strong 'personality' to the vehicle, as well as a sense of refinement and luxury,”
Thomas Bürkle added.
Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe, commented, “We expect this
next-generation i30 to play a significant role in developing our brand image in Europe and strengthen the
vehicle’s position as our best-seller in Europe. Since 2007, the name ‘i30’ has become synonymous with
‘quality’, ‘reliability’ and ‘low emissions’ in Europe, and we hope that, amongst others, the term
‘emotional appeal and style’ will be added to the list with the introduction of this dynamic new
model.”
“Under our brand slogan ‘New Thinking. New Possibilities’, our European team of designers have
sculpted a car which truly looks at home on European roads thanks to its bold and confident appearance.
We are very excited about revealing the car for the first time in Frankfurt next month.”
Stay tuned to Next Car for further details in the coming weeks.
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